The latest study, competitiveness of the Coe-Rexecode leading an ongoing injury : the failure of the price-quality ratio of the products hexagonal. Ergonomics, design… can’t catch rates perceived as too high.

products are appreciated for their quality… but too expensive. This is what emerges from the latest study, competitiveness of Coe-Rexecode*, which has commissioned TNS Sofres to interview european importers on their perception of intermediate goods and capital goods and hexagonal (to distinguish final consumption products).

The SMES engaged in the export will learn that ” on the criteria beyond price, the French products are generally average or slightly above “. They are very often overwhelmed by the products of German and japanese, but are placed in contrast in front of products Spanish or Italian. “Among these criteria, non-price, there are of course the perception of” quality “. It turns out to be rather good as regards intermediate goods and capital equipment, mechanical, average for the capital goods and electrical and electronics. On the other hand, ” ergonomics and the design of the French products are judged rather negatively “.

France at the top of the price scale

On their prices, without surprise : they are considered expensive, their rankings varying between the seventh and the tenth place out of ten among the industrial areas studied. Another problem is pointed out : the low variety of French suppliers…

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One question remains : up to what point the perception of the quality of the products of a country can influence the export performance ? As the study pointed out, ” the evaluation of the quality of the Spanish products is deteriorating, and without the price (…) does not fall significantly. We know, however, that it is the Spanish exporters, who have the most significantly restated their market share since 2010. “

* Study, which also reveals the stabilization of our share of the export market.

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