We have to puzzle a bit since we have had a smart moment you sit down. “We’ll have to spend more time on it, but would like to have time to spend in front of a screen,” said Philip Alberdingk Thijm, CEO of Keesing Media Group. Keesing, among others, in the Netherlands, a market leader in the field of puzzle booklets.
The books are from Keesing, are for a longer time and more popular. That’s thanks in part to a partnership that is an originally Dutch company with schools and organizations that have educational programs to offer. “The fact that not everything can be done online, there will be a lot of use in our books.”
And, by the coronacrisis, the popularity of the puzzle booklets, such as Sports, have continued to increase. “The coronacrisis be even more of a challenge, but the trend was, however, longer going on,” says Alberdingk Thijm. According to the CEO, the sales in the Netherlands in a year’s time by more than 10 percent in the Netherlands.
Keesing and is the industry leader not only in the Netherlands but also in Sweden, Denmark, austria, Belgium, France, germany, and Spain. “In all these countries, except Spain, we are seeing an increase in sales.” Spain continues to be the sale of behind, because in the books there to the points are to be sold in this time less people will come.
“We sell in Spain are usually a lot of airports, but there is less traffic. Recently, we have therefore, since the start of the selling of the puzzle booklets in the supermarkets of Carrefour.”