More sustainable, more innovative, more inspiring, companies that export are better than the other. The proof is in three.
Why launch to the conquest of foreign markets? This question, business leaders respond systematically to the same thing: to increase their sales, improve their margins and reduce the risks by distributing it on several markets. But, once begun, the mechanical leads to other benefits more unexpected.
1. The export, it is good for health
More solid, richer, better armed for the future: it is essentially the portrait of BPIfrance lists of companies that export. There we learn among other things that SME multinationals are 3.5 times more employees than average (96 versus 27) and mostly they sell more… even in France.
The median revenue made in France is 1.7 times more important for SMES who have opened at least one subsidiary abroad. This real power gain that offers them the international is a luxury, in order to better prepare for the future: the indicator of the volume of investment, in 2014, is +1 for exporting companies, compared to -12 in the non-exporting…
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2/ export, it is good for the morale
as a logical Consequence, exporting companies are more confident. Semester after semester, Bpifrance put the contractors on the couch. And the results of the survey of SMES in the public operator are not very bright… except for the exporting companies. They have made a best year 2014: +12 points of opinion favourable on the evolution of their turnover, when the SME average is +5. Above all, they see 2015 in pink (+6 points of favorable opinion), when their counterparts in French-the French see it as gray : +0…
3/ exporting, it is good for innovation
the More they export, the more they innovate… or the reverse? Difficult to make sense of things, but the numbers, themselves, are formal. 65% of companies that export have innovated in the broadest sense. They are only 42% have done the same, among those that are present only in France.
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Where to innovate more? Everywhere. 47% of internationalised companies have innovated in technology, 35% in product innovation. Of figures to compare to the meager 19% and 11% of those who do not export. It is logical: to be confronted to a different clientele have to adapt its tools and methods. And once the motion is initiated, and the innovation becomes second nature.