-Hisense leads the acceleration of global laser display growth with a comprehensive scenario-based strategy for smart home living
QINGDAO, China, Sept. 20, 2023 /PRNewswire/ — Today, the fourth Global Laser Display Industry Forum takes place in Qingdao, China, where experts from the global laser display industry, academics and more than a hundred companies such as Hisense , Leica Camera, Texas Instruments, Nichia, among others, meet to discuss the latest technological developments and much more. Dennys Li, President of Hisense Visual Technology, gave a speech titled “Scenarios Bloom, Laser Screen Opens the Best Era” to share Hisense’s scenario-based strategy for Laser TV and its recent global achievements.
Industry experts predict that within the next 3 to 5 years, laser displays will be considered the industry leader and primary display technology within the market. As a new leader in display technology, laser display is also the precursor of the scenario-based revolution and a breakthrough in achieving smart life driven in all scenarios.
Laser TV has been a significant success for Hisense’s globalization. At CES 2023, Hisense launched the world’s first 8K laser TV, leading the laser display industry into the 8K era. Hisense is committed to making laser TVs the best solution for large home screens, allowing consumers to enjoy a high-end viewing experience. According to data from Omdia, in the first half of 2023, Hisense shipped 41.8% of the laser TVs in the sector, ranking first in the global laser TV market.
As a strategic approach, Hisense plans to make further investments to establish four major Laser TV R&D centers in Qingdao, Shenzhen, Japan and the United States, aiming to continue integrating R&D, production and sales, and achieve iterative upgrades of display technology. laser. As of June 30, 2023, Hisense has applied for 2,230 patents and received 1,075 patents on laser displays worldwide.
Currently, Hisense has created three innovation centers focused on scenarios for home, vehicles and commercial installations. Hisense will invest to build a global designer group, visual new media team, and collaborate with automotive brands to continuously create immersive experiences. As the official sponsor of UEFA EURO 2024™, Hisense will globally highlight Laser TV during the tournament and make the most of its global resources and experiences to drive the growth and development of the global laser display industry.
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