-House of Suntory Launches Limited Edition Hibiki 21-Year-Old Whiskey and Hibiki Japanese Harmony Bottle Design in Honor of Centenary Anniversary
The pioneering house of Japanese whiskey reveals two new limited edition bottlings within its six-part celebratory centenary range.
NEW YORK, Sept. 18, 2023 /PRNewswire/ — As 2023 marks a momentous year for House of Suntory, the founding house of Japanese whiskey is delighted to reveal the long-awaited centenary release of Hibiki 21-Year-Old and a design of limited edition bottle of Hibiki Japanese Harmony that honors the four seasons and is a nod to the past, present and future. The two limited releases mark the latest whiskey offerings from House of Suntory’s centennial anniversary celebration, honoring a century since founder Shinjiro Torii established Japan’s first single malt whiskey distillery in 1923.
Originally making its debut in 1989, Hibiki is considered among the most prestigious whiskeys in the world and has become one of the most sought-after Japanese blended whiskeys. Hibiki is a harmonious blend of various malt and grain whiskeys from Suntory’s Yamazaki, Hakushu and Chita distilleries. The limited edition Hibiki 21-Year-Old is a delicate blend of malt and grain whiskeys that are meticulously blended to create an orchestra of flavors and aromas. For this special centenary edition, rare Mizunara oak is placed at the forefront, deeply influencing the blend while maintaining the character and essence of Hibiki.
“For the limited edition Hibiki 21-Year-Old, our team took on the challenge of crafting a new blend to celebrate our centenary,” said Suntory chief blender Shinji Fukuyo. “With meticulous precision, we managed to harness the challenging yet rewarding characteristics of Japanese Mizunara oak to accentuate the unique flavor profile for which our hibiki whiskeys are known. This special whiskey showcases our continued dedication to craftsmanship at House of Suntory.”
The centenary anniversary label design on the Hibiki 21-Year-Old bottle artfully displays a gradual transition of colors that evokes the sunrise in Japan, a symbol of life, vitality and the ever-floating passage of time. In Japanese culture, the sun has deep meaning as it nourishes the surrounding nature and provides essential energy. It is a reminder to appreciate life and embrace the changes that come with each passing moment.
In the color of tender gold, this extraordinary whiskey embodies the spirit of “wa” or unity, with attractive aromas. It offers refined and elegant notes of kumquat and jasmine with Japanese incense. The palate is subtly sweet and floral combined with spicy sandalwood and agarwood. The result is a long, deep finish with spicy Mizunara wood undertones. Hibiki 21-Year-Old is bottled at 43 percent ABV. It is available globally in select markets.
The century-old design of House of Suntory’s Hibiki Japanese Harmony bottle brings to life the art of “Monozukuri” craftsmanship: it is this same relentless pursuit of quality, ingenuity and expressiveness that has inspired the design of each of the century-old limited editions of home. The packaging of the centenary edition of Hibiki Japanese Harmony features snow, moon and flower motifs that represent the changing seasons in Japan. The ‘Kakehashi’ (bridge) depicted on the bottle connects Japan and the world with the past, present and future. The water flowing beneath is pure and clear, symbolizing cleansing from difficulties and calamities. The ‘Kakehashi’ symbolizes the emotional connection of the Japanese people to their country’s unique seasonality and its importance in everyday life, fostering an appreciation for time that deeply resonates and inspires Hibiki.
Amber in color, this luminous and delicate whiskey presents notes of rose, lychee, a touch of rosemary, mature wood and sandalwood on the nose. In the mouth it offers aromas of sweetness similar to honey, candied orange peel and white chocolate. The finish is both subtle and tender with a touch of Mizunara. Hibiki Japanese Harmony is bottled at 43 percent ABV. It is available globally in select markets.
Earlier this year, the House presented its centenary edition of the Yamazaki 18-Year-Old Mizunara and Hakushu 18-Year-Old Peated Malt whiskeys. Limited centenary labels of the Yamazaki 12-Year-Old and Hakushu 12-Year-Old flagships were also released for the centenary. All four are available in select markets around the world.
House of Suntory invites fans to join its new global membership program, offering exclusive benefits like early access to new releases, priority invitations to consumer experiences*, distillery news, cultural insights and more. To register and learn more about House of Suntory, visit us online here.
For more information on the new limited edition whiskeys, visit us online here for Hibiki 21-Year-Old and here for Hibiki Japanese Harmony.
*Limited number of invitations in key cities.
About the House of Suntory Since 1923, Suntory has been recognized as a pioneer of Japanese whiskey for its House of Master Blenders and its Art of Blending. Founder Shinjiro Torii built Japan’s first single malt whiskey distillery in Yamazaki, and Suntory’s legacy continued with Torii’s son and Suntory’s second Master Blender, Keizo Saji, who continued to establish distilleries, including the Hakushu distillery. As generations of Suntory master blenders advance, Suntory Whiskey remains committed to legacy and innovation. The House of Suntory has been named Distiller of the Year four times at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014). Suntory whiskeys are subtle, refined and complex. The portfolio includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whiskey Toki and Ao. House of Suntory’s portfolio also offers Roku Japanese Gin and Haku Japanese Vodka. Created from Japanese ingredients by the master craftsmen at House of Suntory, Roku Gin and Haku Vodka represent the nature and spirit of Japan. This year, Suntory Whiskey celebrates one hundred years of whiskey innovation, an important milestone not only for the brand’s history, but also for Japanese spirits culture as a whole. To commemorate this anniversary, House of Suntory will launch its centenary campaign throughout 2023.
About Beam SuntoryAs a global leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its portfolio of world-class brands. Known for its craftsmanship of premium whiskeys, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskeys, including Yamazaki®, Hakushu®, Hibiki® and Toki®; and leading Scotch whiskey brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones® tequila, El Tesoro® and Hornitos®, Roku and Sipsmith® gin, Canadian Club® whiskey, and is a global leader in ready-to-drink cocktails, with brands such as -196 and On The Rocks™ Premium Cocktails
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability. in its operations, ensuring that the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make decisions about alcohol consumption. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information about Beam Suntory, its brands and its commitment to social responsibility, visit www.beamsuntory.com and www.drinksmart.com.
Enjoy responsibly.Suntory Single Malt Whiskey
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