(Information sent by the signatory company)
Madrid, May 17, 2024.- Tomorrow, May 18, the X-Madrid Shopping Center will be the setting for the Topps Experience, organized by the collectibles brand Topps, on the occasion of its new sponsorship of the official UEFA Euro Collections 24.
Since Tuesday, a UEFA Euro24 bus has been traveling through the streets and schools of Madrid.
A day that will bring together the most recognized freestylers in Spain, who will direct various top activations in the sports world and accessible to everyone: Pipe Matches, Freestyler exhibition and Masterclass, subsoccer, TeqBall, 3vs3 Matches, Billiards Soccer and Football Darts .
“This year we are launching, for the first time Topps has the official license of the championship, and we want to celebrate it with an authentic party that brings together fans of football and of course, of our collectibles and trading cards. It is a great step for the company at an international level, we have two types of collections, the Euro Match Attax and the trading card collection,” explains César Rodríguez, sales and marketing director of Topps Iberia, France, Belgium and the Netherlands.
Topps also has the official license of the UEFA Champions League. With José Mourinho as main ambassador, the collections are already in kiosks and large stores. Specifically, it is the iconic Match Attax collection, in addition to parallel cards, ‘inserts’ (small collections within collections), the possibility of limited and numbered cards, real autographs, or pieces of t-shirts. As well as the collection of official stickers, available since last April.
“The goal is to be much more present in places that until now were unknown to us and to continue conquering all those who are passionate about collections and football.” The campaign also has different collaborators such as: the YouTuber Davileti9, Robert PG or JuanluDBZ, among others.
About the event on May 18
The X-Madrid Shopping Center will host an experience for all fans of football and the world of collectibles. From 1:00 p.m. to 8:00 p.m. the different sports activations available for all attendees who want to participate will be launched. Specifically, there will be pipe matches, Freestyler exhibition and Masterclass, subsoccer, TeqBall, 3vs3 Matches, Billiards Soccer and Football Darts. All at the hands of the most recognized freestylers in Spain: Sergio Sánchez FS, three-time Spanish Freestyle runner-up, Alvaro López, three-time Spanish Freestyle Champion, Chaima Khouya, runner-up in Spain Women’s Freestyle, Iami Van García, Top 8 in Spain SFFC and Joan Freestyle, the current Spanish Champion and World Top 4.
In addition, an official TOPPS bus will be installed at the entrance to the Mall, where everyone will be able to pick up their official EURO2024 album as a gift and will be able to enjoy many more surprises, many official gifts from Topps and the official collection. This official bus will also tour the city of Madrid from the previous days to give visibility to the event on the 18th.
To facilitate access to all attendees, the organization has created this official form that allows you to register in advance for those activations in which you want to participate and choose the approximate time to do so.
“The meeting is focused on children and young people of all ages who want to participate and have fun with family and friends. Our goal is to enjoy and publicize all the new Topps products,” adds César.
For more information:
enogales@ com2be.es/elena.haza@com2be.es
About Fanatics: Fanatics is building a leading global digital and sports platform. The company ignites the passions of sports fans around the world and maximizes the presence and reach of hundreds of sports partners by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting.
About Topps: Founded in 1938, Topps is the flagship trading card brand of Fanatics Collectibles, a next-generation physical and digital trading card company that was founded in 2021 and is a subsidiary of Fanatics Retail Group, a digital sports platform. Through Topps, Fanatics Collectibles entertains and delights consumers with a diversified multi-platform platform that includes physical and digital collectibles, trading cards, trading cards, trading card games, card and album collections, memorabilia and experiential events.
Collectible trading card properties operated by Fanatics Collectibles include UEFA Champions League, Major League Baseball, Major League Soccer, Bundesliga, National Hockey League, Formula 1, Star Wars, Garbage Pail Kids®, and more. Topps Digital Sports