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TOKYO, May 21, 2024 /PRNewswire/ — Casio Computer Co., Ltd. today announced the launch of five new “Sky and Sea” models spanning five of its watch brands (Casiotron, G-SHOCK, EDIFICE, PRO TREK and BABY-G) to commemorate the 50th anniversary of Casio watches. The design theme features accent colors of blue and gold to evoke a dazzling light illuminating the sky and sea.
Casio entered the watch business in 1974 with the launch of the Casiotron QW02. As the world’s first digital watch with an automatic calendar function, the Casiotron was built on the concept of a fully automatic wristwatch, which not only displays the hours, minutes and seconds, but also the month, date and time. correct day of the week. Building on this impressive start, Casio has continued to offer advanced functionality inspired by a passion for usability with features including standard time radio wave reception, Mobile Link connectivity and solar charging, while developing distinctive watch brands that complement diverse lifestyles.
New watches from five Casio watch brands inspired by the “Sky and Sea” concept commemorate 50 years of Casio watches. Each of the new watches is based on a popular design from one of Casio’s leading brands, and all share a common design theme with blue and gold accent colors that evoke scenes of the sky and sea bathed in brilliant light. This is the first line to feature watches from five different Casio brands with a common theme.
The “Sky and Sea” design theme evokes the omnipresent but ever-changing nature of the sky and sea to express Casio’s commitment to constant innovation based on the company’s original concept of creating a fully automatic wristwatch.
All five watches incorporate environmentally friendly design features, including the Tough Solar charging system, which converts sunlight and fluorescent light into energy to power all of the watch’s functions, and special packaging made from recycled materials.
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