– First to offer watch customization experiences on VRChat

TOKYO, Oct. 3, 2023/PRNewswire/ — Casio Computer Co., Ltd. today announced the launch of a metaverse-based virtual store for the G-SHOCK brand of shock-resistant watches. The new store will open its doors on October 6, 2023 on the virtual reality social platform VRChat, allowing visitors to enjoy watch customization experiences and more.

In recent years, it has become increasingly popular among younger users to create avatars (virtual personalities), explore virtual spaces, and communicate with each other in the metaverse.

In response, Casio is opening a virtual G-SHOCK STORE space, called a “world” in the metaverse, to encourage the culture of equipping avatars with watches, taking advantage of the strong support G-SHOCK receives from users for its resistance to the hits and their unique designs. Casio has signed a collaboration agreement with VRChat Inc, the operator of the world’s largest social virtual reality platform, VRChat. It is the first time that a watch manufacturer opens a world (virtual space) on VRChat.

The G-SHOCK STORE virtual world will offer a watch customization service that will allow users to combine different components to create their own personalized G-SHOCK watches, as well as see how their VRChat avatars look with the watches they have created. Additionally, users can purchase watch components as digital items for use in VRChat from Casio’s official online store on BOOTH, a global online marketplace for creative projects, to create virtual G-SHOCK watches that their avatars can wear in the STORE. G-SHOCK and other VRChat worlds. These virtual clocks are tied to the time of the user’s location, allowing you to check the time in VRChat.

About VRChat

VRChat is a virtual reality metaverse platform that allows users to take the form of avatars and enjoy interactive experiences in virtual worlds. Millions of people have formed a wide range of user communities in which they can freely enjoy activities in metaverse spaces on the platform.

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