BERLIN, Sept. 7, 2023 /PRNewswire/ — Midea, a leading brand in smart home appliances, has taken center stage at the prestigious IFA 2023 exhibition from September 1 to 5 in Berlin, Germany. Under the theme “Green Vision Blue Future”, Midea showcases its unwavering commitment to sustainability and innovation by introducing an impressive range of products that prioritize environmental protection and energy-saving capabilities, catering to the diverse needs of different scenarios and users.

Midea’s eco-friendly product line is designed to embrace eco-friendly solutions that have a positive impact on our planet without compromising performance. At the forefront is the R290 series, featuring a range of appliances using the environmentally friendly refrigerant R290, which has a global warming potential (GWP) of just 0.02.

This collection includes the EffiClima split air conditioner with an impressive A energy efficiency rating as well as TÜV-certified SEER 12.2 and SCOP 6.3 efficiencies, the Xtreme series split air conditioner with the coveted A Blue Angel certification, and the heat R290. An outstanding collaboration with the Milan Design Center has given rise to exquisite special panels, which add a touch of elegance to these appliances and at the same time visualize the concept of environmental sustainability.

Furthermore, in response to the European energy crisis and the changing needs of users, Midea presented its latest comprehensive solution for smart and green homes. By harnessing free energy sources such as solar energy, MHELIOS energy management system and CirQHP multi-split system with heat recovery technology strive to achieve sustainable and cost-effective energy utilization and provide a greener user experience, underscoring Midea’s commitment to harnessing innovative technologies for sustainable living.

Furthermore, the A-rated heating solution with SEER 11.6 and SCOP 6.2 efficiencies, capable of heating even to -35 degrees Celsius, exemplifies Midea’s determination to offer eco-friendly heating options. The addition of the Breezeless E AI energy-saving algorithm, which learns and adjusts to changing environments and frees users from manual adjustments, further reflects Midea’s dedication to intelligent energy conservation.

Meanwhile, PortaSplit stands out as a game-changer, offering the compactness of a portable air conditioner while also offering the cooling power of a split system. Its ease of installation and extraordinary performance redefine the standard in versatile home cooling.

Midea’s commitment to leading the industry towards a greener and more sustainable future is also expressed in the Leader Summit Programme. Vincent Chou, Vice President of Residential Air Conditioning at Midea, has been invited to discuss “The State of the Circular Economy” with several industry experts from Nordic Circular Hotspot, Runde Tisch Reparatur and Miele

The panel focused on the technical aspects of the circular business model, the process for manufacturers, the role of legislation and more.

For years, Midea has recognized the importance of incorporating circular economy practices throughout the product life cycle and industrial chain, rather than focusing solely on final disposal.

With an unwavering commitment to highlighting the importance of establishing a green and efficient global supply chain, Midea has taken great steps to make changes. One notable initiative undertaken by the company involves collaborating with its upstream and downstream partners on material recycling projects in China.

Through diversified and innovative product offerings and various initiatives to increase overall sustainability and environmental awareness, Midea continues to shape the dialogue around sustainable technology, inspiring collective action towards a more environmentally responsible industry.

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