Reese Witherspoon is an actor and producer. Through her production company Hello Sunshine she has taken over hit books such as Wild and Little Fires Everywhere and turned them into hits movies and TV shows.
She’s now ready to do the exact same thing with her favorite NFT collection.
Hello Sunshine has announced a new agreement on Thursday. The deal will allow Hello Sunshine to develop feature films and television shows based on the Ethereum FFT collection World of Women (WoW). This news comes just one month after World of Women was signed for Hollywood representation by Guy Oseary, a music executive.
NFTs, which are unique tokens that can be used to prove ownership of digital or physical assets, exist on blockchains like Ethereum and Solana. World of Women NFTs is a profile picture (PFP), created by Yam Karkai. For over a month, actress Eva Longoria and Witherspoon have used WoW NFTs in their Twitter PFPs.
Witherspoon explained to Variety that WoW holders would have the opportunity to participate in the development and production of the new World of Women media projects. They will “expand their world of characters” through the films and TV series.
Witherspoon believes that WoW’s female focus is aligned to her production company, which she sold last August to Blackstone for $900 million. (Witherspoon is still on the board.
Witherspoon stated that while the crypto and NFT industry is dominated by men, World of Women leaders are creating amazing communities for women in this huge shift for media and technology.
World of Women has been the most successful NFT collection focusing on women so far. It offers a 10ETH floor price (around $29,000) and more than 50,000 ETH ($145,000,000) in secondary sales via NFT marketplace OpenSea. WoW currently ranks No. 21 on OpenSea’s top NFT collection of all times.
Although NFTs are becoming a rapidly growing trend none of them have been able to make it mainstream on TV or in film adaptations. Hello Sunshine, a brand owned by Witherspoon, could become the mainstream NFT-inspired media. WoW is not the only one to be interested in Hollywood. CryptoPunks and Bored Ape yacht club as well as Bored Ape spinoff Jenkins The Valet all have signed agent deals, with plans for IP franchises.