The private firm Chen Di Partners, already the initiator of the Houses in South West France in the large chinese cities, launched a new project aimed at French SMES of the sector “art of living”. With a web merchant as a partner this time.

The dream of entering the chinese market, the nightmare to leave one’s feathers. With the challenge “Best of origin”, the French SMES of the sector “art of living” (health, fashion, beauty, food, etc.) may exceed this equation tricky, to finally export to the Middle kingdom. This in participating in the new operation conducted by Chen Di Partners. Private practice, based in Bordeaux, with subsidiaries in Beijing and Wuhan, the latter is already shown to have declined, with the support of the regions Aquitaine and Midi-Pyrénées, the Houses South-West France in China. Shops – today the number of 9 – in which the consumer out there can find a variety of wines and agro-food products produced by SMES in the South West.

This time, the operation is anchored with an e-commerce partner, Beexi. The idea is that the French companies can display their products on this site. “Unlike Alibaba or JD.com, Beexi is not a simple sales platform, like Amazon or eBay, but a brand of selective distribution, wishes to clarify Didier Duffas, a founding partner of Chen Di Partners. His clients, middle-class come to an “accessible luxury”. The first victims of the counterfeit products, they are very eager to authenticity.” The goal, therefore, is that their demand meets the supply of high-quality small producers and French designers.

A voluntary international enterprise (V. I. E) on-the-spot

The challenge “Best of origin”, which aims to expand throughout france, begins in a first time on the Aquitaine region. Companies can register until 7 August. At the same time, young graduates, willing to have an international experience, will apply. They will be on-site the LIFE (time-shared) of the companies winners, and for one year. 40 % of their post will be supported financially by the regional council of Aquitaine. Why is LIFE so that he is be listed on an internet site ? “Beexi did what is called e-commerce relationships,” explains Didier Duffas. Joining the community of Beexiers (bloggers, presenters,…) that the site has created a buzz around the products that it distributes, the LIFE will become ambassadors of the brands of their portfolio. In addition to the dynamic they create on social networks, they will play the role of standard-bearer in events (road-show) Beexi.”

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The entrepreneurs will not have to pay Chen Di Partners. The firm, which, with the challenge “Best of Origin”, reiterates the collaborative public/private rather original, acquires securities of Beexi of compensation. In the framework of the Houses South-West, it is through the exploitation rights that it agrees to the operators of the banner, that he will requite.

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