After the merger between UBIFrance and the French Agency for international investments (Afii) Business France will wear the national colours abroad. And now features a logo habs.
This is a name that is simple and understandable in the whole world. A name that is more business friendly, too. Now, it does take more to talk about UBIFrance but of Business France.
the announcement of the merger between UBIFrance and Afii dates back to almost a year pusiqu’it date of February 2014. The new structure exists since 1 January 2015 and has now a logo, unveiled on Monday, January 5, by the two ministers having authority over the structure : Laurent Fabius (minister of foreign Affairs), and Emmanuel Macron (minister of Economy).
These two arrows, one red and the other blue must symbolize the inputs and outputs of the territory. Because this agency will have three missions : first, helping French companies to export . Then, accompany the foreign investors who want to put the ball in France. And finally, promoting the economic image of France in the world.
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As explained by Muriel Pénicaud, the future director, Business France will work to the internationalization of the national economy. By bringing together the strengths of UBIFrance and Afii, the government intends to strengthen and clarify the message.
The first campaign launched by Business in France is called “Creative France” and will bring forward new ideas and creative start-ups and French companies. A round of the strengths that the new entity will have to skillfully orchestrate.