Apple has decided to enhance its Siri voice assistant and operating systems by integrating OpenAI’s ChatGPT in an effort to keep up in the AI race. The tech giant unveiled the Siri makeover and other new features at its annual developers’ conference recently. This upgrade is part of a new personalized AI system called “Apple Intelligence” that aims to provide users with an easier way to navigate Apple devices.
Through a partnership with developer OpenAI, ChatGPT will be accessible on iPhone and Mac operating systems. This AI tool can also enhance text and content generation capabilities. The test version of ChatGPT is set to be released in the fall. Tim Cook, Apple’s CEO, expressed excitement about how this move will elevate the company’s products to new levels during the Worldwide Developers Conference.
Despite Apple’s enthusiasm, the markets responded coolly to the announcement, with Apple’s share price dropping by 1.91% on the day of the unveiling. Additionally, the partnership with OpenAI drew criticism from Elon Musk, the CEO of Tesla and Twitter/X, who raised concerns about data security. Samsung, a rival smartphone maker, also took a jab at Apple’s announcement, emphasizing that simply adding “Apple” to a product does not make it innovative.
Apple’s new personal AI system, “Apple Intelligence,” is not a standalone product but rather an integrated feature across all Apple apps and devices. It aims to enhance user experiences by providing intelligent suggestions and assistance. The integration of ChatGPT into Siri marks a significant evolution in Apple’s AI capabilities, addressing the limitations of the voice assistant.
During the conference, Apple emphasized the security of Apple Intelligence, highlighting that data processing will occur on the device itself to protect user privacy. The system aims to provide tailored intelligence based on personal contexts while safeguarding user data at every step. This emphasis on privacy is crucial for Apple, which has built a reputation for prioritizing user data protection.
The decision to integrate OpenAI’s ChatGPT into Apple’s ecosystem signifies a shift in Apple’s approach towards AI technologies. This move indicates that Apple recognizes the value and potential of ChatGPT in enhancing user experiences. By partnering with OpenAI, Apple aims to leverage cutting-edge AI capabilities to stay competitive in the evolving tech landscape.
In addition to the AI integration, Apple introduced several new features during the conference, including the ability to send texts via satellite, schedule messages for later delivery, control AirPods Pro with head gestures, and enhance password management across devices. These updates underscore Apple’s commitment to innovation and user-centric design in its product offerings.