A study of Families in rural areas shows that traditional supermarkets offer many products cheaper.

retailers such as Lidl, Aldi or Netto, often come to mind when it comes to shopping at lower prices. But, as shown by a new study of rural Families, relayed by Le Parisien, the entry-level price range are sometimes more interesting in the super and hypermarkets so-called traditional.

Almost four euros difference for the laundry

The association of rural Families has sifted through 82 stores across France to analyze the price of a basket of products including water, fruit juice or desserts. As noted by Le Parisien, “the lowest prices (excluding promotions) would therefore now not in Aldi, Lidl, and other Netto, as would their reputation, but in hyper and super”.

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One note for almost four euros of difference to the detergents (12,80 euros in the hypermarkets, 6 euros in the super and 17,60 euros for the hard discounters). Same observation as for the breakfasts, hot drinks, frozen food and even food for animals.

Overall, the average price of the basket rose

“When the hard discounters from Germany have appeared in France, they were so aggressive that the super and hypermarkets have had to react,” explains the sociologist Pascale Hébert, the Crédoc, the centre for the study of consumption. Thus, Auchan, the first, has created a whole section of products first sold prices in ‘bulk’, soon followed by the other.”

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The study, however, a general observation disturbing : “the average price of the basket has never been so expensive. The increase is to be observed, regardless of the sales area : hypermarkets, supermarkets and hard-discount.” The average basket has increased by 2.6 %. Shopping in the West of France would also be less expensive than the Île-de-France, to the tune of 10 %. And, overseas, the price of the average basket stood at $ 231.8 eur. It is 66 % more expensive than in metropolitan france. The bio, meanwhile, may be welcomed, it is 65 % more expensive than the average basket, and almost two times more expensive than the shopping cart “first prize”.