To remedy the delay by the French SMES in the field of digital compared to their european neighbours, and engage their patrons, the national Council of digital (CNNum) advises to create a real ecosystem around a strong brand, type English Tech.
Only two French companies out of three had in 2015, a website, compared to three out of four in the EU on average or more than nine-in-ten in Finland, according to Eurostat. And only a French SME of the eight was receiving online orders, which is two times less than in Germany, according to a report by Deloitte for Facebook published at the beginning of February. A delay alarming. To remedy this, the national digital Council (CNNum) has refined an action plan, to be presented during the delivery of a report to the minister of Economy, Michel Sapin and the secretary of State responsible for Trade, Martine Pinville, 8 march.
“The idea is not to have a schedule” from the State, the previous government’s plans have failed, ” says Amal Taleb, vice-president of the CNNum. Instead, a procedure starting from the base “to all the people who could actively be used for the digitization of SMES to a work of explanation, of accompaniment, of the relationship”.
to Reproduce the schema French Tech
the Fruit of a work begun in march 2016, the report proposes a roadmap aimed at “catching up the european average in the number of SMES which have implemented elements of trade connected, and this within two years”. The document recommends first of all to “unite the stakeholders around a strong brand”, driven by “a communication campaign ambitious” in the image of what has been done with the French Tech start-ups in france. Around this brand, the CNNum calls for the establishment of a network of coaches, comes around “connectors volunteers” advising bosses and “connectors labeled” providing of paid services subsidized by the State.
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in addition, a “platform” custom resource” could be put in place, to enable business leaders to make a “self-assessment of their digital maturity” and to be put in touch with the actors, allowing them to evolve in the matter. The CNNum is also proposing to “develop a financial aid regional small businesses”, which would have the project to develop their sales through the use of digital technology. The report advocates the establishment of a “support mechanism for SMES” engaging in such a construction, as the support to young innovative companies (JEI), which benefit from tax exemptions and social.
announcements-governmental insufficient
In a press release, Bercy said after the presentation of the report that the plan “Transition to digital”, 2012 was going to be modernized. “In addition to a management team strengthened, the programme will provide a platform of resources easily exploitable by the business advisors and the companies themselves,” announced the ministry, following a recommendation of the CNNum. It “will engage new local actors, and will include pilot actions in close cooperation with the regions, in particular on the generalization of cheques digital for business”, he added.
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Guy Mamou-Mani, the other vice-president of the CNNum, found that the ads of the government “were not at all equal to the challenges”, but stressed that the end of the quinquennium was not conducive to the announcement of major decisions. “We will now turn to the presidential candidates”, he said.