This platform allows you to search and share animated images. According to the site, Axios, the amount of the transaction amounted to approximately $ 400 million

Facebook said Friday it has bought the platform Giphy, which allows you to search, share and create GIFS, those animated images that are all the rage on the internet. The number one social network has said they want to integrate a huge library of Giphy to Instagram, its photo-sharing service, and videos.

According to the site, Axios, the amount of the transaction amounted to approximately $ 400 million. Facebook indicated, in a press release, that half of the current attendance Giphy is already coming applications of the social network, Instagram generating alone 25 percent of the traffic.

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The giant californian has also ensured not to make major changes to the site Giphy. “People will be able to continue to upload GIFs, developers and partners will continue to have the same access to the programming interface of Giphy and the community of creators Giphy will be able to continue to create great content quality”, said Facebook.

dogs wearing sunglasses to celebrities the most expressive

Founded in 2013 and based in New York, Giphy is one of the main platforms of sharing GIF, claiming more than 700 million users daily. Its diverse content, which will of dogs wearing sunglasses to reactions expressive of celebrities, can be shared directly to various social networks other than Facebook, including Twitter, Snapchat and TikTok.

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“The scope of our mission is probably a little wider, but the goal remains the same,” responded Giphy in a press release. “We have always wanted to make the way that you express yourself funnier, more thrilling… and maybe just a little more bizarre,” added the company.