Many of the companies classified in the ranking 2015 the French champions at the international have chosen to invest in Africa. The analysis of Muriel Pénicaud, director-general of Business France.
Number of champions, a French international turned to Africa…
Yes, Africa is the second engine of growth in the world. This continent is as promising as China twenty years ago, with the creation of a middle class and an explosion in applications, infrastructure, energy, food, health. There has also been a quantum leap in technology which calls for the innovation, services, sustainable city. But Africa is also waiting for the co-development of our part. We have advantages as French even if our market share, which has doubled in fourteen years, is only 4.5 %. Moreover, foreign investors – 20 000 foreign companies in France produce a third of our exports – we see it also as a hub to Africa.
What are the other destinations of business of the French ?
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let us Recall that 60 % of our exports are to Europe. Germany remains our largest market (16 %). After coming to the United States (6.4 per cent), Canada and China (4.8 %) and, finally, in Latin America, especially Colombia, Mexico and Peru.
is it Necessary to be accompanied for export ?
it is Better to be well prepared because it takes two to three years to hope for a return on investment. Business France supports 9 000 corporations per year and a third of them develop their activity. We provide diagnosis, advice on the market, the relational, LIFE, and financial support with Bpifrance and Coface. All of this saves time and succeed.
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