In 2022 it has made 24 openings at national and international level, one opening a week
MURCIA, 24 May. (EUROPA PRESS) –
Llaollao’s growth strategy, which attaches great importance to the search for ‘premium’ locations in the main arteries of the cities, has been reinforced in the first months of the year with a novelty: the alliance with strategic ‘partners’ such as Primark , Parques Reunidos and El Corte Inglés, with whom it shares brand values, share a ‘target’ and promote great visibility.
These alliances not only respond to its growth objective, but, furthermore, are the result of the active listening process in which it is immersed and which has led it to adapt and anticipate new consumer trends, also betting on raising the experience of its consumers, as indicated by the firm.
This experience, which began last year with its first openings in El Corte Inglés stores, has been expanded with two more openings.
They are currently present in El Corte Inglés in Murcia, Palma, Alicante and Seville (Nerbión). The quality of their products and the delicate customer service offered by these department stores were key in their decision to sign an agreement with them, since both values ??are very important to llaollao, the frozen yogurt brand has pointed out.
On the other hand, the signing with Primark to install its ‘food trucks’ inside its stores repositions them as a new, pioneering, innovative and modern brand.
In this sense, the Director of Marketing at llaollao, Cristina Saeta, has pointed out that their consumers seek to “enjoy, they appreciate being surprised, being rewarded with a fun and different experience”, and this is what they have achieved with the openings in the interior of the Primark of La Cañada Shopping (Marbella, Málaga), Fan Mallorca Shopping and the Nevada Shopping Center (Granada).
Primark has relied on llaollao to launch this initiative in a pioneering way in Spain, and has made them the first restaurant brand to offer this experience within their own stores, at a national level. This project is expected to be expanded to more stores.
Finally, leisure and tourism are on the rise again and that is why they have chosen Parques Reunidos as their strategic ‘partner’, one of the largest operators of leisure parks in the world, for being one of the options “most in demand, and best valued, by its consumers, mainly because of the family ‘target'”, llaollao sources have indicated.
In this case, contrary to the formula chosen to open in El Corte Inglés and Primark, whose points are managed directly by llaollao, Parques Reunidos has joined as a franchisee.
An alliance with which Parques Reunidos has shown full confidence in the brand, opening, initially, in three parks: the Warner Park, the Amusement Park and this week, in the Madrid Zoo Aquarium. In addition, they have shown interest in the possibility of opening more units in other facilities.
All these openings have been concentrated since April and have been fast and agile due to the fact that their most versatile format has been installed in all of them: the ‘food truck’. In fact, 80 percent of the company’s openings in Spain this year have been food trucks.
All this has led it to exceed, again in 2022, the figure of one opening a week, celebrating 24 openings nationally and internationally to date.
Since the end of last year, llaollao has managed to exceed pre-pandemic sales figures. At the end of April, its sales are 74 percent higher than 2021.
In addition, all these openings favor an increase in sales at the peak of the year: summer. The great visibility and brand recognition during these months will also help to continue smoothing the seasonal consumption of your product.