Red Games Co, a mobile developer and publisher, recently received the prestigious Apple Design Award for their game, Crayola Adventures, in the inclusivity category. This game, which was released in March 2024, has gained significant popularity due to its focus on inclusivity and accessibility.
One of the key features of Crayola Adventures is its AI-powered voiceover, which enhances creative expression and allows for personalization. Partnering with Resemble AI, the game offers full narration for non-readers or those with reading challenges, making it more accessible to a wider audience. Moreover, the voiceover feature is available in over 15 languages with cultural localization, enabling players to enjoy the game in their preferred language.
In addition to its accessibility features, Crayola Adventures stands out for its inclusive character creation options. Players can create and star in their own stories, choosing from a variety of skin tones, abilities, and body types. Apple recognized the game for its efforts to set a new standard for inclusive and gender-neutral character creation.
Brian Lovell, the founder and CEO of Red Games Co, emphasized that inclusivity has been a core focus for the company since the beginning. He highlighted the team’s dedication to providing players with ample choice and flexibility to see themselves, their friends, or their family members reflected in the game’s imaginative adventures. Red Games Co’s commitment to inclusivity has earned them recognition as a leader in creating games that are everybody-friendly, innovative, and inclusive.
As a recipient of the Apple Design Award and named one of Fast Company’s Most Innovative Companies in Gaming for 2024, Red Games Co is proud to be at the forefront of developing inclusive games where all players feel welcome. The company continues to push boundaries in connecting creativity and digital gaming.
While Red Games Co secured the top spot for games in the Apple Design Awards, Belgium-based company AYES took first place for applications with its oko app. The full list of the 2024 Apple Design Award winners can be viewed on Apple’s website.
Overall, Red Games Co’s success with Crayola Adventures demonstrates the growing importance of inclusivity and accessibility in the gaming industry. By prioritizing these values, developers can create more engaging and enjoyable experiences for players of all backgrounds and abilities.
