Rumble, a popular video-sharing platform, has recently announced its plan to allocate $20 million in Bitcoin for its crypto treasury. This decision comes as part of the company’s strategy to diversify its corporate treasury and expand into the crypto field.
The company’s CEO, Chris Pavlovski, highlighted the growing adoption of Bitcoin, driven by institutional interest and recent political developments in the U.S., as key factors behind this decision. He emphasized that Bitcoin’s unique properties, such as being immune to inflation through endless money printing, make it a valuable asset for the company.
While the timing of Bitcoin purchases remains uncertain due to the cryptocurrency’s struggle to surpass the $100,000 mark, Rumble’s allocation strategy is flexible and subject to change. This move is in line with a trend among public companies to invest in Bitcoin as a store of value and inflation-resistant asset.
Genius Group, an artificial intelligence firm, recently announced its plan to allocate $4 million to Bitcoin as part of its “Bitcoin-first” strategy. Similarly, other companies like MicroStrategy, Acurx, and Anixa Biosciences have increased their Bitcoin holdings to ensure long-term financial resilience.
By diversifying its corporate treasury with Bitcoin, Rumble is positioning itself to benefit from the unique properties of the cryptocurrency and participate in the growing trend of institutional adoption. This strategic move reflects the company’s commitment to innovation and long-term growth in the ever-evolving digital landscape.