Sony, the Japanese multinational conglomerate corporation, is set to enter the world of cryptocurrency with the launch of its own crypto exchange. This move comes after Sony acquired the crypto trading platform WhaleFin through its parent company, Amber Japan, last year. The acquired platform has now been rebranded as S.BLOX, and Sony is gearing up to offer digital asset trading services through this platform.
Quetta Web, a wholly-owned subsidiary of Sony, acquired S.BLOX, which was previously known as DeCurret before being renamed as Amber Japan. With Sony now taking over, S.BLOX is looking to revamp its crypto trading services. The company has already released an improved version of its business earlier this year, with more changes and updates on the way.
The renewal of S.BLOX’s services will include the release of a new app and a redesigned user interface screen. Additionally, the platform plans to expand its support for more cryptocurrencies and functions in the near future. In a statement, S.BLOX expressed its commitment to creating new value in cryptocurrency trading services through collaboration with Sony’s diverse businesses.
This move marks Sony’s full entry into the crypto space, following previous investments and acquisitions in the industry. Sony Network Communications, a subsidiary of Sony, had previously invested $3.5 million in Singapore Web3 tech giant Startale Labs, signaling the company’s interest in the crypto market. Startale Labs’ founder and CEO, Sota Watanabe, revealed that Sony’s crypto exchange plans have been in the works for about 18 months and are now being implemented.
With Sony’s strong presence and resources, the launch of its crypto exchange is expected to bring new opportunities and innovations to the cryptocurrency market. As the company continues to expand its offerings and services in the digital asset space, users can look forward to a more seamless and efficient trading experience. Sony’s foray into crypto is a significant development that showcases the growing mainstream acceptance and adoption of cryptocurrencies in the tech industry.