According to a recent report from Helika, there has been a significant increase in engagement with NFTs and longer player sessions within Telegram’s gaming ecosystem in the third quarter of 2024.
The report reveals that the number of unique wallets involved in transferring NFTs saw a massive surge from 200,000 to over 1 million during the quarter. Additionally, around 600,000 wallets actively participated in NFT transactions within games on the platform.
One notable trend highlighted in the report is the increase in the amount of time players spend on Telegram games. Average session lengths nearly doubled from 2.8 to 6.7 minutes, indicating that the improved game design is effectively keeping users engaged and immersed in the gaming experience.
In terms of regional data, there has been a noticeable shift in Telegram’s gaming audience compared to other Web3 platforms. The report shows that 55.91% of players are now coming from Europe, which is quite different from the traditional strongholds of Web3 gaming in Asia and Latin America.
The report also mentions some specific success stories within Telegram’s gaming ecosystem. For example, Catizen completed its first airdrops, distributing a significant portion of its total token allocation, including 150 million tokens in September 2024 alone. This move led to increased activity and integration within the Telegram platform.
Furthermore, Binance listed Catizen on the Binance Launchpool in September, allowing users to farm the gaming bot’s native token before it became available for trading. Other games like Gamee and X Empire also experienced substantial increases in volume and transactions, indicating a growing player base and engagement levels.
Rocky Rabbit and Banana attracted tens of millions of players, while Wonton quickly surpassed 1 million users within its first week of launch. However, the report also sheds light on the challenges faced by developers as the platform becomes inundated with new games. Small development teams struggle with limited marketing budgets and attracting users, despite their efforts to diversify game genres and introduce a wider range of gaming experiences such as simulations, RPGs, and puzzles.
Overall, the report demonstrates that Telegram’s gaming ecosystem is evolving beyond simple, casual games and is becoming a hub for NFT transactions, longer player sessions, and diverse gaming experiences. The platform continues to attract a growing audience from regions like Europe, showcasing the potential for further expansion and innovation in the future of Telegram gaming.
