+4.2% growth. The latest figures from the barometer of the direct sales made public on September 22, bear witness to a dynamic sector. Once considered nerdy, it is now attracting many vocations.
Articles of food, care products, hygiene, candles, lingerie… sell like hotcakes in home sales. The Federation of direct selling (FVD) had on 22 September his barometer 2016 that she made with Agefos PME. In 2015, companies that have opted for this mode of distribution have done in France 4,140 billion euros of turnover. A growth of 2.4% less than that seen at the global level (+7,7%), but all the same very honourable.
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The culinary world and gastronomy have become the more dynamic sectors: they account for 33% of the overall turnover. Behind the renovation of the habitat (26%), and, more indented, the textile and fashion (10%), well-being, and dietetics (9%), and cosmetics (9%).
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99% of the vendors employees, permanent contracts
“We are strongly providers of employment and at the same time, our businesses are experiencing a return of 17%,” said Jacques Cosnefroy, general delegate of the FVD, adding that “the distance selling cannot be said”.
today, approximately only 640,000 people work for a sales company at home in France. Jobs are somewhat stable. Six out of ten companies use commercial under status of seller to home independent (VDI). 42% employ sellers ‘ employees and they have then 99% of CDI. The profession has a tendency to masculinize. We find that about one-third of men among the vendors.
40% of VDI are of the home sale to their main activity. 30% are multi-activities, that is to say that they have other business at hand, and make their business advisor is an important source of compensation. The FVD, the difference between VDI who seek only a small supplementary income (100, 200 euros per month). They account for approximately 30% of the workforce is also.
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“We are seeing a rejuvenation of the sales force, indicates the general delegate of the FVD. 54% of VDI are under the age of 45 years”. The profession has suffered during a time of a certain image of ringardise. The times are changing. This summer, M6 was broadcasting the show in A boutique in my living room, kind of competition among advisors to sales, on the model of A dinner almost perfect. “800 000 spectators on average!”, said Jacques Cosnefroy. Direct selling has invested the small screen, but also, for the first time this year, the high schools, with operations in “the Spring of the direct sales”, to discover its businesses.
investment training
Another new addition in 2015, the Paris est Créteil University has put in place a professional license Marketing and management of direct selling. The first 13 students out graduates two weeks ago, for those not chained, not on a master’s degree, almost all were recruited. In CDI, in support functions or in accompanying salespeople in the field.
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The profession has also structured its training continues,” by launching, in 2011, the Direct Selling Academy. A platform of e-learning, which allows vendors confirmed to obtain a qualification at bachelor level, and the facilitators team level BTS. The site would meet today 13 000 users.