The period is rather lean in the area of communications. For all that, young people continue to support these trades. Is wrong? Not necessarily… if you build a profile many-sided. Explanations.
the Glory and the glitter… young graduates in communication can they even consider it? This dream proves to be more difficult to achieve, because, according to the professionals, there are many called and few are chosen and the level of demand is increasingly high. “In times of crisis, companies no longer have the means to create events!”, says Marie-Céline Hid, founder of the communication agency Ozinfos.
A supply shortfall in CDI
The vacancies are drying up. According to GéoJobs.fr on the last eight weeks, 12853 job offers in the communication via 3586 enterprises have been published on 706 sites. “This corresponds to 6 054 unique offers, actual, excluding duplicates, or 5207 offers live, computes Diego Brisoult, founder of the site. Only 27% of the offers are IDUS.”
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Veronique Speltdoorn, founder and head of the recruitment firm digital Accile, drives the point : “The number of vacancies in the sector is insufficient to absorb the young graduates in communication, who each year, arrive on the labour market.”
Should we move out of these trades at the risk of never being able to cross the door of a company or an agency? For Marie-Céline Hid, the answer is no: “It’ll have to be patient, to maintain his network by multiplying courses throughout its curriculum and, above all, be form to the digital.” As the Internet revolution, which affects the sector, creates new opportunities. “The brands are not the only ones to speak of them, where the emergence of occupations related to the conversation, the content or the management of the reputation,” says Corinne Longuet, founder of the communication agency Plurimedia-training.com.
Strategists and creative
The professionals of the com’ should be turn-based strategists, creatives, producers of ideas. They also must have the sense of listening, a taste for human relations, curiosity, sense of organization, flexibility, a good general culture and, above all, perfect spelling.
It is also necessary to know how to handle some software and be comfortable with new technologies. Finally, the opening up of new markets is essential, and proficiency in foreign languages plays a crucial role. If the English course is part of the prerequisite for all communicators, “other languages can prove to be very useful,” says Corinne Longuet.
in Front of the growing number of competitors, a bac + 2 is rarely enough. The preferred option is for levels masters academics, with a focus in information and communication, or degrees from top schools (Celsa, Sup de Pub, SciencesCom, Efap, Idrac, Iscpa…).
“A generalist training (law, business, management, management, human sciences…), enabling it to expand its horizon and develop its autonomy is to be welcomed”, shade Marie-Céline Hid.
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The occupations and sectors that recruit
Employment: 2.35 million job vacancies by 2018 The business executives the most sought-after Employment: 150 000 hires additional planned in 2017, “a record”
“In any case, the sandwich courses are in this area, the best passport to employment. The salary is variable depending on the profile of the candidate, the company and the sector of activity. “And there are great disparities… Before the influx of candidates for each of the offers, the pay tends to be revised downward. The profession is paupérise”, warns Peter Schlegel, the founder of the agency Delux. On average, a beginner will be in the range between 20 K€ 24 K€ gross annual and will be able to achieve after three to five years, a range of 30 K€ 35 K€ gross annual. A wise!