Twitter, LinkedIn, hackathon… These words do not evoke anything for you? Your case is far from isolated. A hundred participants attended the 22 October at a session of learning in the digital, post-it, and whistle to the hand. Story.

It is a session of catch-up accelerated: in one hour and thirty minutes, watch in hand, the training organization Abilways Digital offers to acquire the basic knowledge to talk about digital and take his first steps – or almost – in the universe 2.0. A placed in the mouth, the proposing organisation of modules, more long in order to go further. Anne*, a former executive of a agency event in professional transition, is determined to meet the challenge. “I do not know much about the digital,” she says, a little ashamed. Participate in this type of event is a way to demystify the subject,” says one who is well aware of the need to address the faster its shortcomings to find a job.

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Place the practical work with his smartphone, of course, but also, more surprisingly, using a stick of chalk, a slate, post-it and a whistle, are provided to the input history to make the exercise fun and to relax the atmosphere. Like back in childhood, the audience then leaves it to his apprehension in the locker room. Surprise : 80% of participants are women, 40 to 55 years old. Men have a more difficult time recognizing that they are “has beens”?

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Twitter-by-step

A good portion of the audience was, moreover, not be completely lost to the cause. The question “what do you do when, during a conversation between friends, are you looking for the year when Yannick Noah won the tennis tournament of Roland Garros? A : you rush on a Quid, B : you call a friend and fan of tennis, or C : you use your mobile phone?”, the majority of the audience entered the letter C on the slate before the sunrise. 80% of the participants also have a LinkedIn profile, even if the interested parties do not always know how to appreciate it.

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Reassured, the room will approach with confidence the year of the opening of a Twitter account and the writing of his first tweets after listening to the rules of use : not more than 140 characters per message, without forgetting the use of hashtag or animated GIF (sparingly), intended to increase its visibility. If a few people launch, most of the participants are content to save the instructions, waiting to know what to put in the damn first post… The answer will be given a few moments later, when the two trainers held at great speed a large number of concepts, inbound marketing, storytelling, face-to participants who rush to note the flight on post-it notes all of these words and their meanings. After each explanation, those who have not assimilated all are invited to blow the whistle. And the more time that passes, the more the participants, décomplexés, let go.

Flood of words

The race against time speeds up, then when, this survival kit in your pocket, the assistance to learn the differences between Instagram, Pinterest and YouTube and then seeks to understand the ecosystem of the web with a deluge of words more or less barbarians from “Atawadac” (any time, any where, any device… – the ability to access any content anywhere or any when) “hackathon” (a day where a team of developers working on a topic in order to innovate quickly), without forgetting the essential “ubérisation”…

* The names have been changed

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Everything is going so fast that when the end time comes, we enjoy being able to blow off! Nathalie, in charge of training, is conquered. “I would like to replicate this training in-house as a majority of employees have not yet become aware of the requirement to fundamentally change our habits by relying on social networks in particular.” “This day is going to allow me to lift of the brakes. The playful side there is no doubt for something”, insisted for his part, Mary, of the communication department of a large industrial company. Having attended last June at the first session, Delphine, responsible of communication in an insurance company, acknowledges that four months later, in addition to learning some good practices to make its tweets more readable, having played with a slate is ultimately what has the biggest impression on you! Good news for those who need a reminder: next session will be organized by Abilways Digital in January next.

* The names have been changed