ice Hotels, the undertaker, hypnosis… The franchise is developing in all areas. Sometimes even where not expected necessarily.

pizza, to fruit, Fish & Chips, meat, cookies to vegetables ! All the years, the concepts of the wildest grow tax-free. Especially in the restaurant industry, known for his insatiable quest for new horizons. But the franchise is not just the food. Quite the contrary ! “It soaks in all the areas where it wasn’t expected,” says Jean-Baptiste Gouache, lawyer, the firm’s namesake and founder of the contest Passport for the franchise*. It invests in the hotel industry in the open air, responding to new needs in the B-to-B, surprises in real estate, dares funeral and weaves its web in the well-being and health. In short, it comes on the market unique, sometimes a bit conformist, but also promised a bright future.

camping monte in range

In strong growth, the market for camping (2.5 billion euros of revenue in 2017, $ 124 million person-nights) was renewed in the last ten years, offering more comfort, service and authenticity. This increase in range, which has enabled it to attract a new customer base, comprised of executives and the liberal professions, has not left indifferent the franchise networks. Several brands such as Flower Campsites (140 institutions), the Yelloh ! Village (81 campsites) and more recently Camping Tohapi (50 locations within three years) have poured into this market juicy. All are seeking to expand with benefits 4 or 5 stars hotel (swimming pool, spas, Wi-Fi access, accommodation, premium…) or specific offers. Flower Campsites has opened two establishments naturists in the Alpes-de-Haute-Provence. The start of the chain, headed since 2013 by Laurent Seigne (former international du XV de France rugby), plans to implement a dozen other campsites “non-textile” in the next five years. Eager to take advantage of this trend, some new entrants are trying their chances, with accommodation even more “natural”. This is the case of Blacksheep Igloo and ice hotels. The company, located on two sites in La Plagne and to Chamrousse, plans to duplicate its model. “Based on our experience, we are now able to accommodate candidates for franchisees. We provide techniques for building an igloo, will give them access to our central booking service and to all our suppliers,” says Edouard Amouroux, president of the company. Several projects are in the pipeline for the next winter season.

business services specialize

a Long time timid in this area, the franchise invites little by little in the area. In 2018, there were 127 networks, compared to 114 in 2015, and 82 in 2011. If this is still not the explosion, the market could grow more important in the coming years. In particular, in the interim, which began to recover with the economic recovery in France. Signs such as Temporis, Aquila RH, Toma or Inpole to continue their growth. In the business services sector, the new entrants are many. Especially in the outsourcing of accounting, with, for example, Axelium Council, launched in 2016 by Florent Lecourt (50 agencies in trademark licensing). “The consultants of the network accompany a lot of TPE to advise them in the preparation and the reading of their balance sheet,” says the founder.

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The necessary compliance with the general regulation on data protection (RGPD), in may, has also created a call air services B-to-B. Michel Rousseau seized the opportunity, launching in early 2018, the aptly named Agency RGPD, already in the franchise, with eight agencies. “We plan to reach the thirty, because the demand has exploded throughout the territory”, he says. But pay attention to the announcement effect, because according to Jean-Baptiste Gouache : “A small structure in the franchise will not respond easily to the complex problems of large companies. This requires a multidisciplinary approach, carried out by technicians and lawyers.” The services of hygiene and cleanliness in the business, so far deserted by the franchise, grow them also (Hygis, Lavatrans, EPS, Ai Peak), and draws the historical actors. The group GestiPro, cleaning specialist since 1987, has chosen to start a franchise beginning in 2018 : “We’ve taken the time to frame the concept to meet the demand everywhere in France, while maintaining a close management relationship, at a human scale, with the employees”, explains Isabelle Magne, co-founder of the network.

niches in real estate

the Earth of election of the franchise with behemoths such as Orpi, Laforet, or Century 21, the market will sectorise with new brands, such Spaces, Atypical specializes in rare goods (32 agencies), or Urgent Sale real Estate that focuses on speedy transactions as a result of mutations, indivisions or estate (10 franchises). Innovative also, Viagimmo, a network of estate agencies, real estate specialists for life. Launched in the fall of 2017 by Sophie Richard, vendee 38-year-old and a lawyer in real estate law, the sign is projected, and on the lengthening of life expectancy. “The activity meets the problem of many senior citizens anxious to increase their retirement while taking advantage of their heritage,” says the founder, winner of the contest Passport for the Franchise in 2018. The network, which has already opened six branches in the licensing of brands, presee the opening of 60 outlets in 2022.

Packages low-cost in the funeral

there would imagine not necessarily launch it. And yet… “The concept is easy to pattern and there is a real market,” said Samuel Burner of the Observatory of the franchise. With a population pyramid, leaving it to consider a rise in deaths of 25 % in the coming years, the potential is sufficient for new players. Lost Tomb (15 agencies) intends to rejuvenate the area, with packages, low-cost, while Philae (12 franchises) offers tailor-made services to families. These young brands, however, must compete with the historical actors of the sector are well established, as Roc Eclerc (400 stores) or a Funeral director, de France (100 agencies) firmly determined to maintain their leading position. “The strength of a network like ours allows you to modernize the concept and the training of our funeral advisors for families. For example, the casket will be open more, and are presented on tablets digital, it is less violent,” explains Sandrine Thiéfine, president of the undertaker of France, who seeks the 300 agencies!

changes in The well-being to the health

Beside well-being, networks of franchises dietary as Ethics and Health or Naturhouse continue their momentum. Surfing also on the niche of health, and without crossing the red line of the medical, a concept of well-being through hypnosis is launched in the network. The Centres AJC have opened 13 units franchised in the space of two years with promises clients of size : stop smoking, treat depressive states, and manage burn-out, combat disorders, phobic… The beginning of a new market for health professionals ? Who knows ! Tomorrow, networks of physiotherapists or of the pharmacies, whose activity is currently regulated, will may be free. Initiatives have already seen the light of day with groups of pharmacies in sign as Wellpharma or Pharmabest. There is no mention of a deductible in the strict sense of the term, but for Jean-Baptiste Gouache, “there is nothing to preclude this, it would suffice to adapt the practice to the law applicable to pharmacists”. A (r)evolution to follow given the size of the market in question!

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* Contests that reward new retailers into the franchise. www.concours-devenir-franchiseur.fr

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