The Trump-family supported World Liberty Financial token sale has fallen short of its target, raising only $11 million out of the intended $300 million goal. Despite the hype and announcement from Republican candidate Donald Trump, only 4% of the 20 billion tokens have been sold since the project’s launch. Over 2,900 investors have purchased the tokens, with each token costing $0.015.
One possible reason for the lackluster sales could be that the tokens are non-transferrable, deterring speculative investors who typically drive token sales. The tokens serve as governance tokens for the platform, allowing users to participate in DeFi activities like borrowing, lending, and creating liquidity pools, but not to speculate on their prices or sell them for profit in the future.
Trump’s announcement of the project did not result in a significant spike in token sales, indicating that the market may not view his support as a strong enough catalyst for investment. The project’s website experienced multiple outages during its launch, but managed to attract over 3,000 unique wallet holders in its first hour.
Despite the disappointing start, World Liberty Financial remains part of Trump’s campaign promise to make America a global leader in bitcoin and cryptocurrencies if he is elected in November. Trump’s perceived crypto-friendly stance has led some traders to view a potential Trump win as bullish for the industry compared to Democrat Kamala Harris.
Overall, the project’s underwhelming token sale highlights the challenges of launching a new token in a competitive market where investor interest can be fickle. While the project has managed to attract some investors, its non-transferrable token model may limit its appeal to a wider audience looking for investment opportunities in the crypto space.