VALENCIA, 4 Mar. (EUROPA PRESS) –
Lanzadera – the business accelerator belonging to Marina de Empresas and promoted by the Valencian businessman Juan Roig – has selected more than 100 startups for its March call.
Startups innovate in health, finance, social impact, proptech, fashion or circular economy, among other sectors, through technology such as artificial intelligence, virtual reality and digital platforms.
“We host one of the most numerous calls, where entrepreneurs innovate in practically all areas, achieving solutions that respond to customer needs. We want them to be able to learn about Mercadona’s management model with our support so that they know how to adapt it to their startups and that They also take advantage of the opportunities that the added value of being part of Marina de Empresas offers them,” says the general director of Lanzadera, Marta Nogueras, in a statement.
The selected startups will participate in a face-to-face program lasting six months, extendable, whose pillars are the Total Quality Model — “key management model in Mercadona’s success,” they emphasize –, talent management, financial education , the focus on increasing customers, investment and product development.
Entrepreneurs will have personalized itineraries, which will present objectives and milestones to achieve month by month, and will receive the accompaniment and support of the Marina de Empresas staff and Lanzadera partners.
In addition, Lanzadera will measure the improvement process of startups and the impact that the program has had on the entrepreneur through events such as Demo Day.
Among the selected initiatives are proposals such as BondUP, the first entertainment, health and well-being platform exclusively for people over 55 years of age; Brunch, which creates personalized recipes for dogs, without additives or preservatives, direct to home; Cibernova, which launches “the first generation of digital employees to whom tasks can be delegated to increase the profitability and scalability of a company”, or Dormus, an app for children’s sleep that offers “everything a family needs so that their children sleep all night.
Other projects chosen are those of Mediterranean Algae, which grows seawater macroalgae and markets extracts that improve health and the environment; Metaarchitects, a marketplace for artists and developers specialized in video games, virtual worlds and extended reality; Nido, which develops biomaterials to reduce the costs and environmental footprint of the construction industry; Protiberia, which advocates transforming organic waste into high-value raw materials with insects, and Vocality.ai, which offers cloned voice created with generative AI with “human warmth.”
Since its founding in 2013, Lanzadera has promoted more than 1,400 companies. Currently, nearly 300 companies are being accelerated in their facilities located in the Marina of Valencia.
