The views expressed in this article are solely those of the author and do not reflect necessarily the opinion of bcointalk.com .
The machinations of Facebook and Cambridge Analytica, illustrates the biggest risk for the protection of your privacy: the companies that have conditionally held by governments, de facto, a monopoly on your personal information. These companies are at the forefront when it comes to collect information and to make it money – a practice that has been ignored by the regulators until the scandal came to light.
It is not very easy to describe the practices of Cambridge Analytica as scandalous, because Facebook had this supports, to the popular social platform itself was in the field of fire to the Public. The reactions according to which the citizens are angry the most about how little the technology giant is interested in the privacy of its users. In fact, Facebook speaks almost impressive open about how his business arrangements, Collecting and selling users simplify the data, without showing appreciation for individual privacy.
According to Facebook policy, the Use of the platform means that all possessions are given up rights to the performed activities and shared information. The uploaded photos? Facebook. When you have clicked on “like” for a product or a Service? The company has sold this information, presumably, directly to the highest bidder, so that he can present you with similar products. No user data collected on such platforms, seem to be taboo. The reason for this is that the sale or the Parts defined by such data, the entire business of such companies. In the best case, the privacy of the users plays a third-tier role in the decision-making process.
The avoidance of legal identity theft
It is certainly ironic that concerns for the protection of the privacy of traffic at exactly the time when more and more tools to be used against Identity thefts of the growing number of Internet users. Facebook and its counterparts are faced with the question of whom the identities of the collected usage data and what actually matters to identity information, and therefore should be protected – because a part of Facebook, the data collected includes a unique, personality-identifying information. In addition, the company receives information about other social Connections on the platform, what many users as a perverse violation of the implicit trust in social networks.
Fortunately, these vicious incidents take place not longer unnoticed, and have increased public support for initiatives, the users want to separate the data of identities. In contrast to Facebook, which combines marketing data with the identities of the users, can split a Blockchain information and data relating to your privacy (identity) of the information separate for marketers useful (demographics, preferences, habits, etc.). Participation in Facebook’s data collection system is not a decision and you can escape the System only partially, what users are disempowered to a large extent. The decentralised technology (DLT) of Blockchain gives users the full control over your data and offers you the opportunity to benefit directly from your information, thanks to a built-in incentive system is that the Parts of the data are rewarded with crypto-currencies, Token or other financial Gain.
Sentiment analysis of the business leader of the platform Senno Elad Peled:
“I am convinced that users should have the ability to share your private data and be compensated for them. The data will be physically stored in a remote location, protected by asymmetric ECC encryption mechanisms, Sharding techniques, and various Anti-Sybil attack methods. This is to ensure that a similar incident like Cambridge Analytica can’t happen in our network and the users can enjoy full data ownership.”
such As privacy prioritized
a Blockchain-based approach that provides users with more decision-making power, they can decide for themselves how their information is protected and also how and whether they should be made to money. It is technically quite possible to get jurisdiction over its own information, and to decide whether these will be sold to a marketing company or with a company divided, with a similar target demographic is targeting. This is suggests the opposite, especially given the public outrage that Facebook’s practices, and similar systems currently in the field of the Possible. Daniel Gasteiger, the founder of VALID, highlights in the implementation of the product, a new approach for Blockchain-uses. He said:
“By bringing the identity of owners and the data consumers directly connected to each other, you will forfeit the cost incurred currently, in the exchange of data between social networks, search engine operators and data distributors.”
given that the Tech giant will justify their current practices for data collection and the resulting violations of privacy more so that this is for a better service is needed, the Argument is at best disingenuous and at worst a deliberate lie. Blockchain-based initiatives have set this answer already effectively by prioritizing the safety, protection and privacy of user information. Unlike Facebook and Google, the users appreciate data about everything when it comes to Blockchain services to the participants. It is the members themselves who give such initiatives a value and Momentum, in order to receive the services available in the upright – not your data.
If any party to a transaction knows the right incentives, the uncontrolled nature of that Blockchain-based services, the Power of each individual. Instead of a future that is defined by middle-men and multi-national companies, can the Blockchain to reverse the balance of power, and the autonomy of its users. Most of the platforms, which are constructed on the Basis of DLT, try to eliminate the cost of intermediation and to benefit from the trade with the user data. In addition, the obligation for cryptographiccrypto encryption means that users have much more Power and control over their own information and not run the risk that their activities are being spied or discovered.
Finally, a higher private protection measures that for the first Time by the users and not the Tech companies can decide which information is to be made of money. This point is also highlighted by the co-founder and senior managing Director of Wibson Matias Travizano, sees in a Blockchain solution is the possibility that the Power to make data money, is placed in the hands of the user:
“We have several approaches, which could develop the Ecosystem of the personal data. But we are not going to replace a control center with another. Therefore, we will use the Blockchain to support a decentralized data marketplace, where users can control their personal information and directly with data buyers can negotiate. It is now time, that users are proactive, and have the Alternative to accept and use. Consumers own their data. You should be able to benefit.”
The giants are out dir=”ltr”> required <p, One of the biggest hypocrisies of the social media giant Facebook came from its CEO, Mark Zuckerberg, gave a testimony on Capitol Hill: "we consider Facebook as a platform for all the ideas." The sentence would be complete, if we find it "acceptable" in the back would have been hanged. The explanation and the confirmation that the company's private Messenger-monitored conversations between users and records, and knowingly content blocks, which violate the rules of the company, means that Facebook retains control, without having to answer for it in front of its users in any way.
Without extensive regulation or laws that respond to the interests of all the participants, always leaving more and more people, the social networks and move on to other fairer platforms change. In addition, the contempt of the company for crypto shows currencies, expressed by the prohibition of advertising campaigns for Blockchain-based services, the real and growing threats that threaten the established systems. Their users want to reconsider your priorities, since you seem to recognize the limits of the advertising giants.
basically, worry about the Blockchain, and in an enlarged view, crypto currencies, for new interests along the chains and in a variety of industries the delivery, what can be a profound Problem for companies like Facebook, the suffering precisely of which: fixed interests. By individuals and entire societies interact with each other directly, they switched parties from the process of value creation and incentives for the direct, fair interactions directly between the Endparteien. Since the fight for the protection of private data is becoming more intense, running social media platforms is a risk to lose against the Blockchain-based solutions that make their users profits. A new power is created that the user strengthens and promoting company in the past. The Blockchain has all the tools for the construction of a new incentive structure and a fundamental change in the systematic power dynamics in the area of privacy.
