The “Primetime NFT Series” will see the first Draftkings’ NFT Series drop.

Draftkings will be the first to drop an In-House NFT collection

The July 2021 announcement by Draftkings (Nasdaq DKNG), showed a strategic partnership between the Super Bowl champion Tom Brady’s Autograph NFT platform, and the entertainment company Lionsgate. Draftkings also announced that it will launch its own digital collectibles marketplace, which will allow for NFT drops as well as secondary-market transactions. “Primetime NFT Series”, the first digital collectibles campaign of Draftkings, will feature NFTs featuring college basketball players and moments.

The “2022 College Hoops Collection” will be the name of the series and collectors who have been avid collectors of NFTs will be rewarded. After the NCAA championship game, collectors who have acquired all eight Draftkings NFTs will receive a ninth commemorative NFT via an airdrop. Draftkings’ press release states that this airdrop will give collectors priority access for the next Primetime NFT Series Drop. These drops will grant collectors specific access to DK Dollars site credits.

The company stated Tuesday that collectors will be eligible for DK Dollars. These site credits can be used to play across all aspects of Draftkings’ digital entertainment and gaming ecosystem like daily fantasy and sportsbook. Eligible holders will be able to use their 2022 College Hoops Collection NT rewards to place wagers and enter brackets, fantasy contests, and other activities as the buzzer-beaters, Cinderella stories, and more, unfold this season.

Draftkings claims that the “2022 College Hoops Collection”, will include an exclusive one-of-1 (1/1) edition with all eight collectibles. These NFTs will be available for auction via Draftkings Marketplace. Matt Kalish, cofounder and president, Draftkings North America, stated in a statement that Draftkings was already deeply embedded in the most important moments in sports. The new Primetime NFT Series will drive engagement and also provide rewards that bridge to our gaming offerings.