MANCHESTER, England, June 6, 2023 /PRNewswire/ — Manchester City have been named the world’s most valuable football club brand. The club has topped the Brand Finance Football 50 2023 report for the first time.
The report details a 34% positive growth in City’s brand value since the COVID-19 pandemic, with the Premier League champions overtaking Real Madrid for the top spot. It is the first time in six years that an English club has held the top spot.
A decade of dominance on the pitch and the higher revenues of all the clubs included in the report are the key factors in City’s rise up the rankings.
Manchester City thus culminates an extraordinary season, both on and off the pitch. On Saturday, City lifted the FA Cup and completed the domestic double after winning their third consecutive Premier League last month. The club will try to add more trophies to this historic season, as this weekend they will play the final of the UEFA Champions League.
This season, the club has also topped the Deloitte Money League for the second year running after announcing record revenue of £613m and profit of £41.7m, the latter more than double the club’s previous record. It has also been a strong year for City’s commercial portfolio, with a number of new partners and long-term renewals announced throughout the season. City’s retail operation has also continued to break records with incredible demand for the 2022/23 season kits and the most recent kit launch, which saw a shirt sold every 12 seconds on the first day of sale.
The club’s popularity is also reflected in its enormous growth and engagement levels on social media, most notably the fact that City are the most popular European club on YouTube in terms of active users and video views this season. .
Looking to the future, Manchester City have submitted a planning application to Manchester City Council for the development of a first-class fan experience and year-round leisure and entertainment destination at the Etihad Stadium. This project would add a further £300m to City Football Group’s investment and regeneration in East Manchester.
Roel de Vries, Chief Operating Officer of City Football Group, explained: “Being recognized as the world’s most valuable football club brand reflects the phenomenal growth Manchester City has experienced in recent years. This achievement recognizes the evolution of not only of the brand, but of the club as a whole. The club has consistently performed and broken records on and off the pitch this season, while operating in a way that promotes financial sustainability.”
“Looking forward, we want to continue to invest in the right things: our football talent, the City of Manchester and our local community, infrastructure and fan experience. We have a proven track record of innovation and are excited about the next chapter of the great history of this club”.
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