Madrid, June 9, 2023.
Maxi-Cosi, the leading brand in safe transport solutions for babies and children, opens its new campaign at El Corte Inglés Pozuelo together with businesswoman and model Alice Campello, a well-known face on social networks and mother of four children
“For me, motherhood is the best thing that has happened to me in my life. I have a great time with my children, I play a lot with them. It has completely changed my life, but I would do it again 1000 more times.” says a smiling Alice. The celebrity, who has already used Maxi-Cosi products for all her children, appreciating both their quality and the elegance of the design, has chosen the Maxi-Cosi Leona² Luxe travel system for the arrival of her little Bella Hence the campaign bears his name.”Life is Beautiful means having fulfilled my dream, it is having a large family and now the arrival of the girl. So I can say it: Life is Beautiful!” says Alice. Also the new 360 ??Pro Family, the great innovation of the brand. Anchored to the FamilyFix 360 Pro base, with revolutionary SlideTech™ technology, Pebble 360 ??Pro rotates and slides out of the car to offer more space to get in and out of the baby. When he’s older, he switches to the Pearl 360 Pro on the same base and, thanks to the innovative Maxi-Cosi SlideTech™ technology, prevents back pain, head bumps and fatigue during daily use in the car.”I choose Maxi-Cosi for my children because for me it’s the most comfortable and elegant brand. It’s pretty to look at, but at the same time it’s very comfortable. And in the end, when you’re a mother, everything has to be very comfortable and it has 2 parts: the aesthetics and comfort, which is very important to me”, enthused Alice Campello. This omnichannel campaign, which began on social networks with the birth of Bella, reached physical childcare stores in Spain on June 5 . To inaugurate it, Alice Campello attended the El Corte Inglés Pozuelo center and was photographed next to the dedicated space with her image. For more information, visit https://www.maxi-cosi.es/
Contact Contact name: Sara Rojas Contact description: Sara Rojas Contact telephone number: 34617408264
