MUNICH, July 20, 2023 /PRNewswire/ — TargetVideo, a leader in video advertising and publishing, today announced the acquisition of its technology partner Brid.TV. The joint mission: to respond to the growing demands of the fast-paced video ecosystem and offer publishers an even better foundation to grow.
As a one-stop-shop for digital publishers, TargetVideo has been synonymous since 2014 with a highly flexible and fully integrated video content monetization solution. By merging with Brid.TV, the Munich-based digital media company now enables its partners to benefit from further growth in the video advertising industry: with an all-in-one solution that enables publishers to leverage player technology, premium content and monetization as integral drivers of revenue growth.
“We are delighted to join forces,” said Maximilian Gall, CEO and founder of TargetVideo. “This acquisition not only gives us access to the international market, but also accelerates the development of our ad technology and ensures that our publisher network stays ahead of the curve. We can now offer brands and media agencies a broader range of programmatic advertising options.”
Uros Jojic, founder of Brid.TV and now co-CEO of TargetVideo, added: “By infusing our platform with high-quality video content and increased advertising demand, we will increase its value for users and unlock new possibilities for publishers and ad agency partners, enabling them to optimize their business.”
TargetVideo was founded in 2014 in Munich by Maximilian Gall and Marie Rechberg with the goal of developing high-quality and relevant online video content. Since then, the company has become one of the leaders in video advertising and publishing. Headquartered in Munich, Germany, the company also has offices in Belgrade (SRB) and Los Angeles (United States).
About TargetVideo
TargetVideo is one of Germany’s leading video publishers and marketers. Since 2014, his team of 25 people has been producing content for mobile phones, the web and social networks. With its network of premium partners and its own media brands, TargetVideo reaches more than 33 million users per month in various target groups. TargetVideo develops individual marketing concepts, creative content marketing strategies and video campaigns for renowned advertisers and agencies. As a specialist in the German market, TargetVideo combines the three core competencies that are crucial to the success of video advertising: high-quality video content production, marketing and technology. TargetVideo customers include: Procter
About Brid.TV
BridTV is a fast growing video technology company with offices in Los Angeles (United States) and Belgrade (SRB). The video monetization solution for digital businesses is focused on helping publishers effectively manage content while generating revenue. With its powerful HTML5 player, highly specialized video platform, intuitive content management system, and professional AdTech features, Brid.TV helps publishers grow their audience, optimize engagement, and drive monetary success. As a company, Brid.TV emphasizes innovation and leverages cutting-edge technologies to offer clients the best possible video monetization solution.
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