Madrid, May 29, 2023.

Safe Creative launches an innovative service that addresses the growing concern about the veracity and authorship of content in the face of the rapid evolution of artificial intelligence: the responsible declaration of creativity. This service increases the transparency and reliability of the information shown in photographs, articles and informative works by incorporating the responsible declaration of the author registered in an intellectual property registry.

Artificial intelligence (AI) is revolutionizing the world of creativity, generating fictional images, texts, videos and voiceovers with a surprising degree of realism. This technological advance creates challenges in relation to misinformation and intellectual property:? Ethical and legal use of AI-generated contentSynthetic AI-generated content is useful for authors and artists, but using it to spread fake news or disinformation is worrisome and often illegal. It is essential to differentiate legitimate and creative uses of this content from socially perverse ones.? Determining authorship and applicable rightsAnother problem with the proliferation of AI-generated content is the difficulty in determining whether or not a work is a human creation and, consequently, if it is subject to rights and limitations of use, copying and distribution in certain legislations. Establishing who is the real creator of a work and what rights correspond to it has become a complex task. A possible solution to these challenges is the responsible declaration of the author, of the artificial or human nature of his work, which allows determining the authorship and applicable rights, based on the statement made. Safe Creative, the main online intellectual property registry, is the only one that currently offers the registration of statements responsible, to provide reliability and transparency in the use of content. The label or the code of declaration responsible for creativity, allows you to check if the content is declared in Safe Creative, and the terms of the same: if the content is fiction or reality , what their creative process has been and the identity of the person who has declared it, together with the degree of traceability thereof. This approach, provided by Safe Creative, provides a legal and ethical framework that helps the growing relationship between intelligence artificial and human creativity develops in a transparent and responsible way. Responsible Creativity Statement “Safe Creative” is the largest online intellectual property registry that allows creators to register their creative works and protect their copyrights. It is a global platform that offers an efficient and reliable way to prove the authorship and date of creation of a work. In addition, it also offers tools that make it easier for creators to manage, exhibit and sell their works easily and safely. It was founded in 2007 by Safe Creative SL, a company based in Spain (Zaragoza) that has established itself as one of the main registration platforms of intellectual property online, with more than 400,000 authors. For more information visit: safecreative.org

Contact Contact name: Mario Pena Contact description: Mario Pena Contact telephone number: 606974812