BC.GAME, the iGaming platform, has made a groundbreaking deal worth $40 million to become the “Official Principal Partner” of Leicester City, a prominent English football club. This partnership, announced on July 5, is a significant milestone in Leicester City’s history. BC.GAME’s branding will be prominently featured on the shirt-fronts of Leicester City’s Men’s First Team and adult replica shirts starting from the 2024/25 season.
As part of this partnership, BC.GAME will introduce its own cryptocurrency called $BC. This native token of the BC.GAME platform is designed to offer unique value to both token holders and platform users through various incentives and practical features. $BC will serve as the governance token as well as the utility token for the game products on BC.GAME.
The introduction of $BC aims to enhance the player experience on the platform by providing a more integrated and rewarding gaming experience. This cryptocurrency will be at the core of the gaming ecosystem, facilitating transactions for in-game purchases, access to exclusive features, and more. By incorporating $BC into the platform, BC.GAME is ensuring seamless transactions and exclusive benefits for its users.
Since 2019, BC.GAME has been a strong advocate of the Bitcoin Lightning Network, showcasing its dedication to advancing the crypto space. In a nod to its support for the crypto community, BC.GAME has creatively transformed the ‘B’ in its logo on the jerseys to ‘₿’. The platform’s node ranks 16th on 1ml.com, highlighting its prominent position in the crypto community.
To support the growth of $BC, BC.GAME plans to implement community airdrops, liquidity mining, and comprehensive marketing strategies. These initiatives, supported by a robust tokenomics framework, are expected to create a vibrant market and provide consistent value to users. Community airdrops will reward early supporters and active participants, while liquidity mining will maintain the stability and value of $BC.
Furthermore, BC.GAME’s comprehensive marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts are aimed at increasing the visibility and adoption of $BC in the competitive crypto market.
In addition to its crypto initiatives, BC.GAME has also formed a strategic partnership with Leicester City Football Club from August 2024 to May 2026. As part of this collaboration, BC.GAME’s logo will be prominently displayed on Leicester City’s team jerseys, enhancing the platform’s global visibility.
Leicester City, known for its unexpected Premier League victory in 2016 and its FA Cup win in 2021, boasts a rich history and a passionate fan base. This partnership aligns with BC.GAME’s strategy to connect with prestigious sports entities and leverage the international appeal of the club. The collaboration will not only increase brand recognition for BC.GAME but also offer exciting opportunities for Leicester City fans to engage with the team.