Valhalla has recently announced a partnership with Sunderland AFC for the upcoming 2024-2025 season, securing a prominent back-of-shirt sponsor position. This collaboration includes various advertising opportunities and brand exposure throughout the season.
The partnership entails 4 minutes of in-game pitchside LED display at all home league fixtures, interview backdrops at The Academy of Light for pre-game press conferences, and the tunnel at the Ground for TV interviews. Additionally, there will be static pitch-facing perimeter advertising at The Stadium of Light, extensive online advertising on SAFC.COM, and monthly features across SAFC social channels to promote Valhalla.
This alliance will provide Valhalla with brand exposure to a global audience, with a TV audience of over 21 million and 4.5 thousand broadcast hours. EFL games, during the season, will be visible across major broadcasters such as Sky, ITV, beIN, Viaplay, Nova TV, Setanta, ESPN, and DAZN. Furthermore, the digital dimension of this partnership includes reaching over 4 million followers across major social platforms, with a significant presence on Facebook and X.
Sunderland AFC, the English football club founded in 1879, has a rich history and tradition of passionate support and competitive spirit. With six league titles and two FA Cup wins, the club has a prestigious legacy in English football.
On the other hand, Valhalla is a unique Creature-Collection adventure game set in a vibrant, MMORPG open-world inspired by Norse mythology. Players interact with eccentric creatures called Veras, train them, and engage in a dynamic, player-driven economy to achieve tactical supremacy on the battlefield. The game offers a captivating experience for players seeking adventure and strategy in a mythical setting.
In addition, Floki, the people’s cryptocurrency and utility token of the Floki Ecosystem, aims to become the world’s most known and used cryptocurrency. With a focus on utility, philanthropy, community, and marketing, Floki has gained recognition globally and has over 490,000 holders. The strategic marketing partnerships of Floki have contributed to its strong brand presence in the cryptocurrency market.
For more information about Valhalla and Floki, visit their official websites at Valhalla.game and Floki.com. For any inquiries or community relations, feel free to contact Pedro Vidal at [email protected]
This partnership between Valhalla and Sunderland AFC marks an exciting collaboration between sports and gaming, showcasing the endless possibilities for brand exposure and engagement across different platforms. As the season progresses, fans can look forward to seeing Valhalla’s presence grow within the Sunderland AFC community and beyond.