VALENCIA, 2 Nov. (EUROPA PRESS) –
The Institute of Biomechanics of Valencia (IBV) is committed to a size recommendation system for online purchases based on the real dimensions of the human body. This initiative, called
My3D_DataMarket is funded by the Valencian Institute of Business Competitiveness (IVACE) and will allow the individual’s dimensions acquired with easy-to-use scanners to be transformed into a specific size.
The IBV has indicated, in a statement, that online sales of clothing and footwear register a “remarkable” rate of returns, with figures reaching around 40 percent. Likewise, he has pointed out that problems related to sizing represent approximately up to 75 percent.
This situation, the institute added, has “a significant impact on both the environment and the economy”, while specifying that “no less important is ensuring a proper fit” of clothing taking into account that this ” significantly affects both the health and comfort of the user.”
The IBV has commented that “in online purchases, consumers are deprived of the opportunity to physically try on products, which creates uncertainty when choosing the correct size.” “This situation can lead to increased customer dissatisfaction, potentially damaging brand reputation and affecting future sales,” he added.
Some firms try to help the consumer by providing a size table that relates a limited series of measurements, such as the length if it is footwear, or the length and chest circumference if it is a garment, the IBV has indicated, who has assured that this table relates these simple one-dimensional measurements with the size of a product of that particular brand, so “it is not useful for any other brand.”
Likewise, he has stated that these tables “are too limited since they do not take into account the complex variations in morphology between individuals, asymmetries and even other more subjective aspects such as personal preferences.” The IBV has added that studies it has carried out indicate that “a person’s error when taking measurements is very high.”
In addition, there are other size recommendation systems currently used by firms, based on machine learning, which use information that the consumer must enter about what size they wear in other brands to obtain a recommendation and present “limitations” such as “not “Everyone has a sneaker or garment in their closet from other brands that are in the system.” This “continues to be very scarce user information,” considered the IBV, which has pointed out that thus “the effectiveness in recommending the size is very limited.”
In this context, the Institute of Biomechanics is committed to developing a recommendation system that, based on the real dimensions of each individual, recommends the appropriate size when making an online purchase.
The proposal is part of the My3D_DataMarket project, through whose research it is possible to obtain a 3D scan of a person in a comfortable way and relate that morphology to a certain size.
The director of innovation in the field of clothing and footwear at IBV, Juan Carlos González, explained that this entity has “3D databases of the world population in addition to technologies that allow us to obtain in a simple and precise way a 3D reconstruction of the full body or a specific part, such as the feet, both with a mobile phone, the 3DAvatarBody app and the 3DAvatarFeet app, and in a physical store, DomeScan.”
“This type of technology also allows us to generate large databases of 3D scans of people from all over the world and open new possibilities for innovation, improving both the product design process and the consumer purchasing experience through innovative recommendation systems. “, he highlighted.
Currently, the IBV is developing algorithms capable of processing and transforming large volumes of 3D anthropometric and demographic data from consumers into personalized size recommendations.
The institute has assured that this solution gives consumers the possibility of accessing detailed and accurate anthropometric information about their physical dimensions. In addition, they receive highly specific size recommendations that adapt to their unique morphology, something that “significantly improves size selection in online purchases and provides a tailored and precise shopping experience.”
Likewise, it gives brands and retailers the opportunity to establish greater customer trust, foster loyalty and strengthen their reputation, underlined the IBV, which stated that “all of this helps, in essence, to improve production efficiency. , reduce waste and contribute to a much more sustainable industry.
In these investigations, the IBV has the collaboration of five companies in the sector, belonging to the footwear and clothing industry, such as Garvalin, Paredes, Satorisan, Atika Sports Garment and Ysabel Mora, with which it is carrying out the validation. of the results in a real environment.
My3D_DataMarket is a project financed by the 2023 aid program of the Valencian Institute of Business Competitiveness, aimed at technological centers in the Valencian Community for the development of R & D projects of a non-economic nature carried out in collaboration with companies, financed by the European Union (IMDEEA /2023/41).
