The Blockchain-a Start-up Farmer Connect provides coffee producers and traders with the Blockchain technology. About the IBM Food Trust the supply chain of internationally produced food in the future, comprehensible and controlled will. This is, in particular, in the case of coffee also urgently needed, because the coffee world market is highly opaque. With the parent company of Jacobs coffee and the Senseo is.
From Polina Khubbeeva
19. September 2019BTC$9.853,90 -3.16%part Facebook Twitter LinkedIn xing mail
The Swiss company Farmer Connect, developed jointly with other companies in the coffee Business a block chain-based solution for the fair production of the black gold. The Swiss Blockchain Start-up announced a cooperation on the 18. September on his Website.
at The heart of collaboration, in particular, the coffee-supply chains for the end-user comprehensible to. This is done on the Basis of the IBM Food Trust platform. This is a network, which makes use of the Blockchain technology, the supply chains of products in a more efficient and transparent.
As a Partner, Farmers Connect is called, among other things, the Colombian Coffee Growers Federation (FNC), the J. M. Smucker Company, as well as Beyers Koffie. Also, Jacobs Douwe Egberts (JDE) is at the cooperation. JDE is a coffee producer, based in the Netherlands, which is in Germany and 27 other countries of the market leaders. Numerous well-known brands such as Senseo are in the possession of the company with a long tradition.
Why the coffee business is so opaque
coffee, as the former colonial goods has always been a complex global economic factors. Even today, the popular hot drink is often the occasion for media reports about exploitation and corruption. From the cultivation of the bean to the sale in German supermarkets there are therefore countless production steps and the actors involved.
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Reliable data in this supply chain, however, is rare commodity, which harms the efficiency. On the other hand one wants to create now with the technology of Bitcoin & co. remedy. Dave Behrends, founder and President of Farmer Connect, explains:
the Blockchain technology, combined with digital identities, as well as the opportunity to support sustainable projects across borders, can bring many benefits. Radical transparency, efficiency and data-based Sustainability model, mountains, immense Potential for the creation of a new, fair economic model in one of the most vital commodity markets.
“Thank you, My Farmer”: the App gives coffee farmers a digital identity
another project for the future of the “Thank My Farmer”-App. This is for the time being, are selected customers of the coffee business. The application, in cooperation with IBM developed, gives the consumer full information about the coffee, the you buy. In addition, there will be a digital identity for farmers, based on the Soverin Network. Thus, a satisfied consumer can support that the activity is “their” Farmer.
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