In the course of a Marketing campaign, the Italian Arm of the deep-freeze sales Bofrost this week announced its recent partnership with the consulting firm Ernst & Young. Using the Ethereum block Chain, both want to secure the supply chains of fish and vegetables, and this use of QR Codes for customer experience.
By David Barkhausen
28. June 2019BTC$11.973,00 1.28%part Facebook Twitter LinkedIn xing mail
Whether the supermarket chains Walmart, Carrefour or the US meat producer Smithfield, more and more companies in the food industry for the time on Blockchain technology, in order to guarantee the quality of their goods to customers. As a recent example for this Trend and at the same time as one of the first frozen distributors will in the future bring the Italian Arm of Bofrost Distributed Ledger Software in its supply chain.
In a Press release to have the Italians on may 27. June, this is now a partnership with the consultants from Ernst & Young (EY) announced. The EY-OpsChain platform in future is to secure the routes of the Bofrost delivery product by using the Ethereum block Chain.
the Blockchain Initiative should Start initially with the cod fillets and artichokes, the two best-selling products of Bofrost Italia.
The introduction of our Blockchain for customers is part of our strategic Initiative, […] which allows us to ensure product quality. Digital Innovation [such as the Blockchain-use] is revolutionizing the supply chains in the food supply,
is Bofrost-Italia-managing Director Gianluca Tesolin sure.
Blockchain-Marketing: QR-Code shows Bofrost-customers-growing area, and recipe recommendations
at the same time serves as a Blockchain-use the Marketing of Bofrost. So customers should be able to use QR Codes the trip of your purchased products from fishing and harvesting in the domestic kitchen. With privacy should not be areas of fishing grounds, and cultivation. In addition, the distribution aims to provide information on the fishing method, storage temperatures, as well as recipe recommendations.
Bofrost is one of Europe’s largest Direct seller of frozen food and Ice cream, and currently in twelve countries. Worldwide, the company supplies each year, around four million customers, directly at the front door with frozen goods.
The Blockchain-use as a Marketing tool is, however, not an entirely new idea. Worldwide, there are numerous coffee roasters make use of, for example, the possibilities of Blockchain-supply chains, in order to guarantee to its customers organic and fair cultivation.
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