Ecommerce will be its main source of income, representing approximately 50% of the total value by 2030
MADRID, 29 Jun. (EUROPA PRESS) –
The value of the metaverse could reach 5 trillion dollars in 2030 due to the potential advantages that more and more companies from all sectors see from this universe in the future, according to a new report by the international consulting firm McKinsey
According to the ‘Value Creation in the Metaverse’ report, e-commerce will be the main source of income for the metaverse, accounting for approximately 50% of the total value by 2030 ($2.6 trillion) per ahead of virtual learning (270,000 million), advertising (206,000 million), and games (125,000 million).
On the other hand, the report reflects that 95% of business leaders foresee that the metaverse will have a positive impact on their sectors in a period of between 5 and 10 years, and 31% assure that the metaverse will radically change the way of understanding and develop work activity.
Thus, according to McKinsey senior partner Eric Hazan, the metaverse represents a “strategic inflection point for companies” and a “significant opportunity to influence the way we live, connect, learn, innovate and collaborate.”
“Our ambition is to help business leaders better understand their power and potential, identify strategic imperatives and act as a force for their evolution,” said Hazan.
The research, which extracts information from a survey of more than 3,400 consumers, executives and experts in the field in various countries, has been carried out with the idea of ??analyzing the potential of the metaverse as a new discipline in which the physical world converges and digital, as well as its main prospects for the future.
The total investment of the first months of 2022 has exceeded 120,000 million dollars, leaving behind the 57,000 million that were allocated to this alternative reality throughout the past year, a figure that, according to McKinsey, would be indicative that this alternative reality new convergence between the physical and digital world has become “one of the great bets for the future” due to the technological boom and the change in consumer habits towards increasingly digital aspects.
As for consumers, the study reveals that, among the more than 3,000 million people around the world who already have access to their different versions of the metaverse, 59% prefer at least one experience in it, rather than its alternative physical.
In this regard, the McKinsey partner
Along these lines, Capela explained that, although the idea of ??connecting virtually has been in the making for decades, “now it is becoming more and more real”, which means that real people use it and spend real money, and that companies bet big.
However, he pointed out that, although it is true that the arrival of the Internet caused the disappearance of dozens of companies, the concept evolved “increasingly faster”, giving rise to the reality that we know today.
According to Mckinsey, the metaverse has given companies from all sectors the opportunity to join digitalization through an “innovative concept” that takes advantage of virtual and immersive reality, among others, to create a new digital ecosystem.
Thus, the consultancy has stressed that in order to guarantee that the adaptation of these companies is successful, they must develop a long-term strategy, capable of identifying the opportunities and risks of this new alternative reality, as well as deciding their position in the future. adoption curve of the metaverse based on its customers and define “clearly” where and how to connect, establishing what new experiences are going to adapt to the virtual world.
