the National Football League, abbreviated as the NFL, the major professional league of american football in the united states. The final event of the Super Bowl tv broadcast in 180 countries and in 25 different languages.
the klädbolaget, H&M has signed a licensing agreement in order to be able to sell both apparel and accessories, with a variety of NFL trademarks.
“We know that the teams is one of the most popular, and we believe that our customers are looking for clothes,” says Håcan Anderson, presskommunikatör at H&M.
the elements of the collection is on sale in Sweden. On the company’s website, it is possible to order to, among other things, a huvudtröja with the subject. The clothes are for men, women, and children. In the case of the collection, it will show up on the market are not yet clear, however, Håcan, Andersson believes it is most likely.
“most of The time, which is available on the online shop tend to show up in our stores,” he said.
in more than 20 countries around the world, according to Sportbusiness. Among other things, on the market in the united kingdom, Germany, China, Japan, and India. In some countries, the items is already available in the physical stores.
“By teaming up with H&M, we have the ability to reach fans in markets all over the world,” says Akash Jain, director of the NFL’s international marketing efforts to Sportbusiness.
in 2016, the company sold klädjätten clothes for the OLYMPIC games. At the time it was sold to, among other things, event clothing, luggage and bottles of water to the sportsugna customers.
for more information, see the H&M increases sales.
