the Cuisine, so vispbar of Alpro’s cream and one of the top five products as chosen as a finalist in this Year’s matbluff.
we have had the statistics of every hour, and it was in the pipeline, very quickly and stayed there, ” said Bjorn Bernhardson, executive director of the non-profit of the member and the coop is the Real deal.
”as well As a soya drink, an alternative to milk, this product is an alternative to the heavy cream. The content of the particular soya beans, however, is very small, a mere 2 percent, far less than the 8 per cent who are of the same manufacturer, soya drink. The place consists of up to 25% of the product of the palm oil industry,” it says in the explanatory memorandum.
According to Bjorn Bernhardson is the palm oil not the product of signs on its packaging. However, it is likely to have just the ingredient for which it has received a lot of votes.
” I think it’s a bummer that it is being marketed as a sojaprodukt, but rather, it is a palmfettbomb. There is not the slightest indication on the front panel, but only in the table of contents.
Mary Mossenberg, communications director at Danone, who own the Alpro, are taking the critique very seriously.
honest communication, and our aim has never been to mislead anyone. It is quite clear that the appointment of this Year’s matbluff shows us that we need to think about when it comes to the communication of the product.
She says that palm oil is an ingredient that the company is trying to hide the fact, it is in the table of contents. When it comes to the percentage of soybean is equivalent to the two-percent of the content of the protein, which is found in the traditional whipped cream, according to the Mossenberg.
” We are using sustainable palm oil in this product, as it is the ingredient that provides the desired properties: a liquid, plant-based product that is easy to beat, and with great strength.
it was a bordsmargarinet the Light that is signs of oil on the packaging, but also that it consists mostly of palm oil.
” It’s certainly not the case that we are running a campaign against palm oil. The real thing is a consumer that cares about what is in our food, and we want the industry to prepare the meals that we cook at home, ” says Björn Bernhardson.
Mary Mossenberg at Danone, points out that the palm oil in this product is certified according to the standard, which is called the RSPO (roundtable on sustainable palm oil), which is an organisation which promotes the sustainable production of palm oil. This means, among other things, that the rain forest may not be back for a new palm oil plantations.
and as we know very well, but when it comes to sustainability, it is important to use the land in an efficient and effective way. Oil palm produces more oil per hectare than any other crop. It would then be possible to stop the use of palm oil, it may have an impact on forests and local communities.
the Company is promising now to evaluate both the content and the communication of the package.
“We don’t want to mislead anyone, it has never been our intention, so we are going to bring to us, and we are going to be,” says Mary Mossenberg.
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