QINGDAO, China, April 28, 2023/PRNewswire/ — Hisense, the world’s leading home appliance and consumer electronics brand, today released the results of a study into the viewing habits of UK TV owners, as part of of its commitment to better understand and serve consumers in one of the company’s key international markets.
Hisense exists to offer people more opportunities to enjoy a quality life and spend time with loved ones built around shared interests and passions. While these hobbies and priorities are shared by people around the world, Hisense realizes that having a nuanced understanding of each country and its unique TV culture is an important precursor to international success. This way, you’ll be able to serve your local viewers and communicate with them more effectively and authentically.
Catherine Fang, Executive Vice President of Hisense International, said: “Our technology is designed to deliver the best audiovisual experience possible. With a commitment to innovation and cutting-edge technology, Hisense will continue to provide consumers with opportunities to give people moments of joy, either with loved ones, or for a moment of individual quiet”.
The research focused on the attitudes of the British towards popular television series – and their musical themes – and the effect that these opinions have on television buying decisions. Half (49%) of those surveyed watch their favorite shows to relax, and a third (30%) do so to strengthen family ties.
With this in mind, it’s no wonder so many British households were planning to upgrade their TVs (34%). Image quality (73%), screen size (70%) and sound quality (58%) are consumers’ top priorities when making a purchase.
Television is recognized as playing a key role in British culture, with a third of respondents (29%) considering television to be a ‘national pastime’ and the same percentage saying that watching good television makes them happier.
With the already announced ULED X and U8 coming soon to the UK, Hisense hopes to offer more high-quality products to further establish itself in the UK and internationally and bring the ultimate experience to consumers’ lives.
About Hisense
Hisense is a leading global brand of home appliances and consumer electronics. Hisense’s business spans multimedia products (with a focus on Smart TVs), home appliances, and intelligent IT information. In recent times, Hisense has grown rapidly and already operates in more than 160 countries.
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