Lleida, April 14, 2023.
The sale of products without added sugars, the differential characteristic of the brand, has accounted for 40% of the value of the business this year
Revolutionary flavors, the opening of new stores and a reinforced line of products without added sugar. This has been the combination that led the Turrones y Chocolates Virginias brand to add 8% more of its value last year. the center of the business. In addition, 40% of the company’s value is represented by products without added sugar, a niche in which the brand remains a leader and reinforces its position as a healthy company.”The year 2022, despite the fact that circumstances have been complicated, we have continued to grow at the rate we had planned”, they say from Turrones y Chocolates Virginias. The year for the company has been positive, “especially due to the expansion of the store network, which has helped a lot in its image and brand”. Wide network of El Taller de Virginias stores 2022 has been a decisive year for the brand since one of its achievements has been to open five new stores under the name El Taller de Virginias in Catalonia and Madrid: three in Barcelona, ??one in Cambrils and another in Madrid. With the additions of the last year, in total, the brand has nine stores that are open throughout the year and where you can find both the different collections of nougats and chocolates, as well as the specialties that the brand has for sale.Expansion to the chocolate market Although 2022 has been marked by the sale of nougats and products without added sugar, the year has also been remarkable for the company because it has also entered the chocolate market with its Virginias Cacao collection. This experience has shown that chocolate products are another important line of business, which has grown with the sale of Praline type nougat. These products, made with chocolate as the main ingredient, have accounted for 25% of the total value of the company. Looking ahead to 2023, the company has shown its ambition to continue growing and offering quality products to consumers without losing sight of interest for the nougats and chocolates without added sugars. The company assures that they face 2023 with a very motivating challenge: “we are concentrating all our resources on starting up new facilities, which will give us the unique and exciting opportunity to deploy even more Virginias Nougats and Chocolates”. With notable optimism, the company’s management points out that “this will be a very important year”. About VIRGINIAS Virginias, with more than 80 years in the market, is a pioneer brand in the production of nougats and chocolates. During its journey, it has become a leader without added sugars, a range of products that it still maintains and promotes. In 2019, the company reinvented itself with Acrimont Foods to bring consumers sweets that combine tradition and haute cuisine. That same year , created El Taller de Virginias, the first workshop that opens the brand to the Lleida town of Agramunt. In this space you can find, taste, discover Virginias products, as well as learn about the nougat tradition in Agramunt.
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