The bank has 239 advisors and has doubled the number of clients that have this service in 6 years, to close to 100,000
BILBAO, 28 Mar. (EUROPA PRESS) –
Kutxabank considers the expansion of its Personal Banking service outside the Basque Country completed with the recent incorporation of new managers to the branches in Galicia and Asturias and the upcoming arrival in León.
In a statement, the Basque bank has reported that, in the last six years, it has “easily” doubled the total number of customers who have this specialized and exclusive service, close to 100,000, representing an increase of 114%.
In this way, Kutxabank manages a volume of 21,900 million euros, and covers 33% of the resources managed by the retail network.
Kutxabank Personal Banking is a service created to offer “close and confidential” attention, with a global financial offer that allows it to respond to the financial needs of its customers, to whom it offers professional and personalized advice, with specific products appropriate to their needs. profile.
For this reason, with the recent establishment in Galicia and Asturias, and the upcoming arrival in León, the entity practically culminates its presence in the entire geography that covers the commercial activity of the bank in the peninsula.
As regards the profile of the 239 specialized operational managers, they have highly specific training, an average age of less than 40 years, and a customer volume per manager of around 406 customers.
Kutxabank Personal Banking has also continued to steadily increase assets under management, and its business volume now reaches 21,900 million euros, with a structure in which off-balance sheet products represent 73% of resources.
It is noteworthy that, in the first months of 2023, characterized by high volatility in the markets, the evolution of the area’s assets continues to exceed expectations, with an increase in line with the growth curve of recent years.
In fact, its business volume has grown by 84% since 2016, once the Financial Group opted to significantly increase the number of customers served by specialized management teams in this segment.
After reinforcing its technological remote service channels, 83% of Kutxabank’s Personal Banking customers use digital media. To do so, they have numerous tools that allow them to maintain a close and personal relationship with specialized managers.
One of the most used is the so-called ‘wall’ of the client-manager relationship, which is accessed through online banking or mobile banking. They also have the possibility of conducting video interviews with their managers.
These remote management formats facilitate monitoring when consulting positions, investments or returns, as well as speeding up access to the new product sheets or budgets that the client wishes to know. They also offer the possibility of signing banking operations and contracts online.
The degree of segmentation to access this exclusive service is carried out according to the resources or income of each client. The latest customer survey shows that the level of compliance of Kutxabank Personal Banking users is excellent, as 89% show “very high satisfaction”.
