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It offers a wide range of innovative products with the aim of becoming the market leader in cleaning solutions in East Africa.
TATU CITY, Kenya, March 27, 2024 /PRNewswire/ — Karcher, the German cleaning equipment manufacturer, has announced an investment of approximately €3 million in the Kenyan market. The move was made to convert the business into a full subsidiary, including a regional distribution center at Freight Forwarders Solutions (FFS) in Tatu City, the 5,000-acre mixed-use Special Economic Zone (SEZ) on the doorstep of Nairobi, positioning Kenya as a hub for East Africa.
Christian May, Deputy CEO and Sales Director of Karcher, emphasized the importance of this investment: “Our goal is to transform the cleaning landscape in Kenya by offering advanced products and services to our customers. By establishing Kenya as our regional hub, we are reducing delivery times and improving response capacity, ensuring fast service and satisfaction for our customers.”
Stephen Jennings, Founder and CEO of Rendeavour, owner and developer of Tatu City, added: “Karcher joins the ranks of many leading global brands in the Tatu City SEZ. As Kenya’s first mixed-use SEZ, Tatu City has already attracted $2.5 billion in investments from over 78 companies, from healthcare and food and beverage production to call centres, software engineering and now cleaning solutions. These investments are creating thousands of much-needed jobs for Kenyans “
The company that provides warehouse operations for Karcher in Kenya, FFS, has a world-class logistics and distribution center in the Tatu Industrial Park. FFS offers inbound freight, freight and transportation services in East and Central Africa. It has a 14,000 m2 warehouse complex, equivalent to the size of some of Nairobi’s largest shopping malls, at Africa Logistics Properties (ALP) in Tatu City.
Ben Clay, CEO of FFS, said: “As we launch warehouse operations for Karcher in the Kenya market, we are committed to empowering businesses with integrated logistics solutions, leveraging technology and driving excellence in service delivery. and economic growth.”
“Karcher’s investment in Kenya highlights the strong economic ties between Germany and Kenya. As a global leader in cleaning technology, Karcher is an example of German engineering excellence and innovation. We look forward to further collaboration and mutual growth between our two nations “said Sebastian Groth, Ambassador of the Republic of Germany to Kenya.
Karcher has established a presence in seven Carrefour outlets and has partnered with several distributors to serve different customer segments. His flagship store, located in Upper Hill, Nairobi, serves as a brand store and service center operated by Equipment and Logistics Limited, which recently received a twenty-year partnership award.
More than 78 local, regional and global companies are operational or under development in Tatu City’s business-friendly location, including CCI Global, Heineken, Dormans, Copia, Cooper K-Brands, Grit Real Estate Income Group, Twiga Foods, Freight Forwarders Solutions, ADvTECH, Friendship Group and Davis
Business benefits at Tatu City SEZ include zero-rated VAT, stamp and import duty exemptions and a corporate tax of 10% for the first 10 years and 15% for the next 10 years.
About Tatu City (www.tatucity.com)
Tatu City is a new 5,000-acre city on the doorstep of Nairobi with homes, schools, businesses, a commercial district, a medical clinic, natural areas and recreation for more than 250,000 residents and tens of thousands of day visitors. Tatu City schools educate thousands of students daily, a variety of homes suit all incomes and more than 78 businesses thrive in the country’s first operational Special Economic Zone. Located 30 minutes from Westlands, Tatu City represents a new way of living and thinking for all Kenyans in a live, work and play environment free of traffic congestion and long-distance commuting.
Tatu City is a development by Rendeavour, Africa’s largest new city builder with 30,000 acres of visionary projects on growth trajectories in Ghana, Nigeria, Kenya, Zambia and the Democratic Republic of the Congo.
About Karcher (https://www.karcher.com/ke/)
Kärcher is a globally operating family business from Winnenden and the global market leader in cleaning technology. Karcher is a global B2B and B2C brand known for its high-pressure cleaners, floor care equipment, parts cleaning systems, wash water treatment, military decontamination equipment, and window vacuum cleaners, among others.
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