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LONDON, March 11, 2024 /PRNewswire/ — Greenbrook, the specialist communications advisor to the investment industry, is pleased to announce the appointment of Viktor Tsvetanov as Chief Digital Officer.
This reflects Greenbrook’s commitment to taking a data-driven approach and providing clients with best-in-class digital communications strategies designed specifically for the private equity industry.
Andrew Honnor, Managing Partner at Greenbrook, commented: “As the evolving communications landscape continues to redefine the way businesses engage with stakeholders, corporate reputation has never been more complex to manage. We are pleased to give the “Welcome Viktor to our team as Chief Digital Officer as we continue to enrich our capabilities. He brings invaluable experience and will be responsible for further strengthening our existing digital capabilities, ensuring our clients successfully strengthen and shape their reputation in this complex environment.” .
Greenbrook’s digital capabilities include the following:
Commenting on his appointment, Viktor Tsvetanov, Chief Digital Officer at Greenbrook, said: “With the unprecedented pace of technological change and the rise of generative AI transforming the reputational landscape, I am excited to advise private equity firms in the developing best-in-class communications strategies that fully leverage the opportunities and manage the challenges of the digital age.”
Viktor brings over eight years of experience in reputation management and strategic digital communications, with a particular focus on supporting investment firms in all aspects of their corporate reputation and digital footprint.
Viktor’s appointment adds further specialist experience to Greenbrook and is the latest in a series of new hires, including Telegraph Industry editor Alan Tovey and Bloomberg News journalist Ksenia Galouchko, who recently joined the firm as directors .
Contact details: Ksenia Galouchko / Demi Kurban Greenbrook 44 20 7952 2000 / marketing@greenbrookadvisory.com
About Greenbrook:Greenbrook provides strategic communications advisory services to the investment industry. We work with clients in the following asset classes: private equity, venture capital, private debt, hedge funds, activist funds, infrastructure and real estate, as well as traditional fund management.
We advise our clients on all aspects of their business through the lens of reputation, helping to generate and protect value.
Greenbrook was ranked by Bloomberg as the number one advisor in Europe for engaged shareholder communications in 2023. The firm was ranked in the top five in Europe by Mergermarket, and as the number one public relations and communications firm in Europe by Private Equity Wire.
Watch this video to learn more about Greenbrook’s digital capabilities. For more information, visit www.greenbrookadvisory.com or follow Greenbrook on LinkedIn.
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