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The I Love Fruit campaign

MADRID, February 13, 2024/PRNewswire/ — Valentine’s Day with the ‘I Love Fruit’ brand

The campaign, supported by the Italian producer organizations Agriitalia, A.O.A., La Deliziosa, Meridia and Terra Orti, and co-financed by the European Commission, aims to promote, in Italy and abroad, the conscious purchase and consumption of European fruit quality and vegetable products, also in their organic and PDO/PGI versions.

Strawberries are powerful allies for heart health, because they reduce cholesterol and triglyceride levels, contain antioxidants and promote good circulation. Nutritionally they are excellent: they do not contain fat, they do not contain sodium and they are rich in folate and vitamin C, which strengthens the immune system.

But why are strawberries the quintessential symbol of love? The reason goes back to the ancient Romans, who associated them with Venus – goddess of love and sensual figure par excellence – to highlight the aphrodisiac power of this fruit, bright red in color and voluptuous in flavor. Furthermore, strawberry seeds were considered symbols of fertility.

Nowadays, strawberries and champagne on Valentine’s Day are a classic combination for romance, but with a new twist, bubbly pink, which experts recommend because it’s more delicate.

And, to delight your partner, here is one of the most famous – and easy to prepare – aperitifs, made with strawberries and champagne: the “Rossini sparkling wine”, created in Italy in 1929, at Harry’s Bar in Venice. Simply blend 3 strawberries with a tablespoon of lemon juice and a teaspoon of sugar. Place the fruit puree in a flute glass and then pour the champagne very slowly; Remember, fruit puree will cause bubbly foam to form.

The result is an olfactory symphony: fresh strawberries release their sweet and fruity aroma, while champagne provides floral and slightly citrus notes. Strawberries and champagne: a perfect pairing and ideal accompaniment for moments of sensuality and love.

Enjoyment. It’s from Europe!

More information: www.ilovefruitandvegfromeurope.com

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