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The world’s first vacation exchange company celebrates a major milestone with special branding and travel offers for members on more than 50,000 getaways throughout 2024
ORLANDO, Fla., Feb. 8, 2024 /PRNewswire/ — RCI®, the world’s leading vacation exchange company, marks its 50th anniversary today, 50 years since it pioneered the sharing economy by transforming the weather industry shared with the introduction of the first vacation exchange platform. To celebrate this milestone, the company is launching special ‘RCI 50’ branding and a dedicated website, as well as offering year-round travel deals on over 50,000 getaways to its 3.5 million members worldwide.
In honor of five decades as a leader in timeshare exchange, RCI presents a variety of member offers and messages designed to celebrate the past and inspire excitement for the future. From an interactive timeline, a commemorative historical video, and member and affiliate testimonials and travel offers to a special digital edition of RCI magazine, these materials and more can be accessed in one convenient hub: www.RCI.com.
“We are very proud to celebrate RCI’s 50th anniversary in 2024. As a pioneer of holiday exchange, RCI has continually evolved to meet members where they are and support our members over the years,” said Paul Mulcahy, director general manager of RCI North America. “As we approach our sixth decade, we promise even more: more benefits, flexibility, value and travel opportunities. Here’s to another 50 years of going more places together!”
RCI first introduced the vacation exchange concept in 1974, allowing timeshare owners to “bank” their set weeks or points in exchange for a stay at a different resort within the RCI network. This flexibility made vacation ownership more accessible to a broader segment of vacationers, helping the timeshare industry grow. Since then, RCI has introduced a variety of other travel products and services, becoming the ultimate travel planning companion for members and an invaluable resource for affiliates. The company now offers a flexible currency that members can use to book stays at more than 600,000 resorts and hotels around the world, along with other travel benefits.
RCI’s 50th anniversary milestone numbers include:
Visit www.RCI.com.
About RCI
RCI® is the new way to travel™. As the global leader in membership travel services for the vacation ownership industry, the company offers the industry’s leading vacation exchange platform to its 3.5 million members worldwide, providing access to 4,100 affiliated resorts in approximately 110 countries. RCI Travel offers enhanced travel services that allow its members to travel flexibly throughout the year. RCI is part of the Travel Leisure Co. (NYSE: TNL) family of travel brands. For additional information, visit rci.com. RCI can also be found on Facebook, YouTube and Twitter.
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