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Two family businesses with a long baking tradition join forces
AMSTELVEEN, Netherlands, Feb. 6, 2024 /PRNewswire/ — Dawn Foods, a global bakery products manufacturer and ingredients supplier, proudly announces the acquisition of Royal Steensma, a renowned family-owned bakery ingredients manufacturer based in Leeuwarden, Netherlands.
Royal Steensma has a broad portfolio of bakery products and specializes in fat-based toppings (Souplesse), almond pastes and confectionery, bakery mixes, fruit fillings, as well as infused and candied fruits and decorations. Royal Steensma has been a leader in the bakery market for almost 185 years.
The acquisition includes four manufacturing plants in the Netherlands, one manufacturing plant in Thailand and continued participation in the Food Innovation Academy (FIA) educational center in the Netherlands. Additionally, all Royal Steensma employees are now valued members of the Dawn team.
“We are proud to welcome Dawn to the Royal Steensma team and build on our shared baking expertise and history of delivering incredible products to bakers around the world,” said Carrie Jones-Barber, CEO of Dawn Foods. “The expansion of our manufacturing capabilities and product portfolio further reinforces our mission to provide customers with baking solutions that truly inspire them and help them achieve their business goals.”
“Dawn’s century of baking experience, long-term vision, commitment to company values ??and sincere dedication to team members, customers and suppliers were the driving factors in entrusting Royal Steensma to Dawn Foods,” declared Alfred Bruin, owner of Royal Steensma. “Furthermore, Dawn has the same creative entrepreneurial spirit of a family business, giving me confidence that the essence of the family business will be safeguarded, providing a promising future with numerous new opportunities for our loyal and valued employees and customers.”
The transaction between Dawn Foods and Royal Steensma closed on January 31.
About Dawn Food Products, Inc. Dawn Foods, a global bakery products manufacturer and ingredients supplier, has established itself as the leading provider of baking services, inspiring baking success every day. Committed to satisfying its customers around the world, Dawn Foods offers them the collaboration, knowledge, innovations, products and baking expertise that enable them to achieve their aspirations. Headquartered in Jackson, Michigan, Dawn Foods partners with more than 50,000 artisan and retail bakers, foodservice leaders and manufacturers located in more than 100 countries, and has 3,800 team members worldwide. Since 1920, Dawn Foods has been a trusted advisor to its customers, helping them grow their business. For more information about the company, its products and its culture, visit www.dawnfoods.com
About Royal SteensmaRoyal Steensma is a professional and innovative family business specializing in the production of high-quality ingredients and tasty semi-finished products for the retail, baking, pastry, chocolate and ice cream industries. The company manufactures products under the Royal Steensma brand and under its own brand. The production centers are located in Leeuwarden, Franeker, Elst and Vlaardingen (The Netherlands) and one in Thailand for processing fruit for candied products. Royal Steensma is one of the largest companies in the bakery sector in the Netherlands and operates on a national and international scale. It currently employs 310 workers. www.steensma.com
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